Austin, 78727, TX,
United States
Abrigo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abrigo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Abrigo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abrigo has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2021, Pendo Web Analytics for Analytics and BI in 2020, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abrigo is running and its propensity to invest more and deepen its relationship with Demandbase , 6sense , Pendo.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abrigo revenues, which have grown to $165.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abrigo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2021 | 2021 | ||
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Account Based Marketing | CRM |
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2021 | 2021 |
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Call Center | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Pendo.io | Legacy | Pendo Web Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 | In 2020, Abrigo implemented Pendo Web Analytics across its lending, compliance, and risk software to centralize product telemetry and in-app communication. The deployment aligned Pendo Web Analytics with the companys Analytics and BI capabilities, using product usage data and in-app Guides to inform product planning and customer engagement decisions. The implementation combined Pendo Analytics instrumentation with in-app Guides, configured for page-level analytics, event tracking, user segmentation, and contextual messaging. Product management used these modules to surface feature adoption patterns and to identify at-risk or "red accounts" for proactive retention workflows, while support and customer success relied on Guides to reduce friction during onboarding and issue resolution. Operational coverage extended across Abrigos lending, compliance, and risk product teams, and the solution was applied to centralize COVID-era messaging in-app, reducing reliance on external communications. Governance changes focused on routing dashboard ownership to product and customer success teams, and establishing Guide content approval to ensure consistent in-app messaging and compliance alignment. Abrigos use of Pendo Web Analytics supported explicit business objectives stated by the customer, including improved product planning, identification of red accounts for proactive retention, and centralized in-app communication to reduce support friction. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Benefits Administration | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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Expense Management | ERP Financial Management |
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2019 | 2019 |
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Tax Management | ERP Financial Management |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Travel Management | ERP Services and Operations |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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