Copenhagen, 1720,
Denmark
Absalon Denmark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Absalon Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79 Absalon Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Absalon Denmark has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2025, WooCommerce for eCommerce in 2024, Simple Analytics for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Absalon Denmark is running and its propensity to invest more and deepen its relationship with Google , Automattic , Simple Analytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Absalon Denmark revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Absalon Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2025 | 2025 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simple Analytics | Legacy | Simple Analytics | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, Absalon Denmark deployed Simple Analytics on its public website for Marketing Analytics. The deployment is a client-side, privacy-first analytics installation embedded in the site code and configured to capture page views, referrer sources, and basic event interactions consistent with standard Marketing Analytics capabilities. Implementation scope covers website marketing and guest engagement functions managed by the marketing and web operations team at the leisure and hospitality property.
Configuration work focused on event-level tagging in the page template, dashboard provisioning, and retention settings within Simple Analytics, enabling time-series traffic reporting and content performance dashboards. Governance centered on a single-site reporting model with role-based access for marketing staff and a routine reporting cadence to support content and booking communications, while privacy controls were configured to align with Danish data protection expectations. The Simple Analytics instance is maintained as a lightweight site-level analytics service with script deployment and periodic configuration updates handled by internal web operations.
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2017 | 2017 |
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