Singapore, 299505,
Singapore
Accely Technographics
Accely Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Accely and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Accely employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Accely has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Microsoft Clarity for Marketing Analytics in 2021, Pathwire Mailgun for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Accely is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Accely revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Accely intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Accely Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Accely implemented Google Workspace (Formerly Google G-Suite). Accely deployed Google Workspace as its Collaboration platform supporting core business functions including corporate email, document collaboration, calendaring and internal team communication across its professional services staff in Singapore.
The implementation used Google Apps for Business on the company website, linking corporate domain email and public site contact workflows to the Google Workspace account. The deployment followed a cloud hosted SaaS model with centralized domain administration, user provisioning and role based access controls typical of Google Workspace implementations, and tenant level configuration of sharing and storage policies. Governance centered on central IT administration and defined account provisioning and collaboration policies to manage access and data sharing.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Accely deployed Microsoft Clarity on its public website to capture visitor behavior and page-level engagement. Microsoft Clarity is being used as a Marketing Analytics application to provide session recordings, heatmaps, and on-page interaction metrics that inform site experience analysis.
The implementation is client-side, using the Microsoft Clarity tracking script embedded in Accely's site HTML, with configuration focused on session replay, click and scroll heatmaps, and dashboarding for behavioral segmentation. Operational ownership is centered in digital marketing and UX teams, who use Microsoft Clarity data to prioritize content and UX reviews, while site-wide deployment covers Accely’s public web estate. Governance considerations were applied in the form of tracking configuration and data collection settings consistent with web analytics practices for visitor privacy and data minimization.
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Marketing Automation | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Accely implemented Pathwire Mailgun for Transactional Email on their website. The deployment targets web-triggered customer communications for the Singapore-based professional services firm, consolidating notification and account-related messaging through Pathwire Mailgun.
Configuration emphasized core Transactional Email capabilities, with template management for dynamic content, sending domain verification and API key management to support programmatic delivery. The implementation leverages SMTP and HTTP API sending patterns and event webhook processing for delivery and bounce events, enabling template-driven messages from web forms and application workflows.
Operational scope centers on website customer-facing flows and support communications, affecting marketing, client services and technical operations teams. Governance focused on sender authentication, suppression list handling and centralized delivery logs to support operational troubleshooting, reflecting the relationship Accely Pathwire Mailgun Transactional Email for website customer communications.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Accely
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Accely Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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