Barnsley, S70 2AG,
United Kingdom
Accord Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Accord and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Accord employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Accord has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, EngageBay All-in-One Suite for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Accord is running and its propensity to invest more and deepen its relationship with Tawk.to , Google , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Accord revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Accord intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EngageBay | Legacy | EngageBay All-in-One Suite | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Accord implemented EngageBay All-in-One Suite. EngageBay All-in-One Suite is deployed on Accord's public website as a Marketing Automation solution to support digital lead capture and marketing campaign execution.
The implementation centers on web-first marketing automation capabilities, using on-site lead capture forms, contact management and email campaign automation to orchestrate nurture sequences and segmentation. Configuration emphasizes campaign workflows, subscription management and template-driven email sends consistent with Marketing Automation functional patterns.
Operational responsibility is aligned to Accord's marketing and demand generation functions within the United Kingdom, with the solution embedded on the corporate website to capture inbound interest and route contacts into EngageBay contact records. Governance covers campaign ownership, consent and list management workflows to maintain ongoing email program controls.
Rollout is scoped to the website channel and related marketing activities, positioning EngageBay All-in-One Suite as the primary Marketing Automation layer for Accord's customer acquisition and engagement processes.
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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