Action Hotels
DIFC – Gate Village 10 Level 4 – Office 410,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 317 9500
Leisure and Hospitality
Action Hotels Technographics
Action Hotels Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Action Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Action Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Action Hotels has purchased the following applications: Rackspace Cloud for Application Hosting and Computing Services in 2014, Oracle Cloud EPM for EPM in 2017, Oracle Cloud ERP for ERP Financial in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Action Hotels is running and its propensity to invest more and deepen its relationship with Rackspace Technology , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Action Hotels revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Action Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Action Hotels Data, Technology Stack, and Enterprise Applications
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud EPM | EPM | EPM | Mastek | 2017 | 2018 | In 2017, Action Hotels implemented Oracle Cloud EPM as part of a broader Oracle Cloud program to centralize financial consolidation and reporting across its owner legal entities and multiple hotel operations in the Middle East and Australia. Mastek was the systems integrator on the engagement and the EPM deployment was delivered alongside Oracle Fusion Financials, Purchasing, Projects, Sourcing and Contracts to create a unified financial and performance management stack. The Oracle Cloud EPM implementation included consolidation and reporting configuration, deployment of reporting ledgers and a company segment hierarchy to support multi level consolidation, and project financials to enable KPIs such as Budget Cost versus Actual Cost. The project used spreadsheet upload templates to load 12 months of trial balances for historical benchmarking, enabled offline data workstreams, and introduced document sequencing logic to identify transaction sources and voucher numbers for auditability. Integration architecture relied on web service integrations to ingest trial balances and an intermediate interface to map heterogeneous source systems, including Sun Systems and Oracle R12, into a consistent chart of accounts structure. Mastek installed, licensed, and configured an integration server and provided DBA support to operationalize the interfaces, while the solution design emphasized a generic, scalable mapping layer so additional hotel systems could be added without core EPM changes. Governance and post go live activities included reconciliation of project costs with trial balances, correction of entries after cutover, and creation of yearly budget control reports to replace project span based budgeting. Reporting and ad hoc analysis capabilities were delivered via Oracle Hyperion Financial Reporting, Oracle Transactional Business Intelligence and Smart View, and the project integration with financial modules preserved audit trails for project costs. The implementation also automated RFQ reporting in sourcing and centralized existing contract templates into Fusion Contracts, delivering consolidated, automated monthly consolidations, automated approvals and notifications, and improved accuracy of uploaded financial data through the Oracle Cloud EPM integrations. |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | Mastek | 2017 | 2018 | In 2017, Action Hotels implemented Oracle Cloud ERP as an ERP Financial deployment, going live with Oracle Fusion Financials, Purchasing, Projects, Sourcing & Contracts. The program was delivered with implementation partner Mastek and targeted the hospitality owner/operator’s multi-entity environment spanning their branded three and four star hotels across the Middle East and Australia. The Oracle Cloud ERP implementation configured Fusion Financials alongside sourcing and contracts modules to centralize transaction processing and procurement workflows, and it deployed the Projects module to enable project cost tracking and KPI configuration such as Budget Cost versus Actual Cost. A company segment hierarchy and reporting ledgers at balance levels were created to support multi level consolidation and to reflect the actual level of consolidation required for owner and hotel reporting. The team also restructured budget controls to support yearly budgetary control rather than project span based budgets, and implemented document sequencing logic to identify transaction sources and voucher numbers. Integrations addressed heterogeneous on property and corporate systems, including Sun Systems and Oracle R12 instances, by adopting a generic intermediate interface that supports mapping of disparate chart of accounts across many entities. Trial balances from 2016 were uploaded and validated via web service integration into Oracle Cloud ERP to preserve benchmark reporting, and Mastek provided DBA support to install, license, and configure the integration server. The scalable integration approach was designed so additional systems and touchpoints could be onboarded without rework of the core mapping logic. Governance and process changes included automated approvals and notifications to accelerate workflows and reduce paperwork, reconciliation of project costs post go live with corrective journal guidance, and the inclusion of interactive business process videos to aid user adoption. The implementation consolidated contracts by replicating existing contract templates into the Fusion Contracts module, providing a single source of contract data that previously existed across three documents, and delivered a customized RFQ report in the sourcing module to replicate the client’s manual RFQ format. Outcomes realized as part of the Oracle Cloud ERP deployment included autonomous monthly consolidations to reduce manual errors, the ability to use spreadsheet templates for historical data uploads and offline work, and operational reporting via Oracle Hyperion Financial Reporting, Oracle Transactional Business Intelligence, and Smart View for ad hoc reporting. Project integration with financials provided an audit trail for project costs, the automated RFQ report supported a seamless purchase order process, and the consolidated, scalable architecture improved overall accuracy and reporting consistency across Action Hotels. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Action Hotels
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Apps Being Evaluated by Action Hotels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Action Hotels Technographics
Action Hotels is a Leisure and Hospitality organization based in United Arab Emirates,
with around 200 employees and annual revenues of $20.0 million.
Action Hotels operates a diverse technology stack with applications such as
Rackspace Cloud, Oracle Cloud EPM and Oracle Cloud ERP,
covering areas like Application Hosting and Computing Services, EPM and ERP Financial.
Action Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rackspace Technology and Oracle.
Action Hotels recently adopted applications including
Oracle Cloud EPM in 2017, Oracle Cloud ERP in 2017 and Mimecast Email Security in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Action Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Action Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Action Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.