Concord, L4K 2N2, ON,
Canada
Active Crystal Technographics
Active Crystal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Active Crystal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Active Crystal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Active Crystal has purchased the following applications: WaveToGet for Customer Loyalty in 2020, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Active Crystal is running and its propensity to invest more and deepen its relationship with WaveToGet , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Active Crystal revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Active Crystal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Active Crystal Tech Stack and Enterprise Applications
Active Crystal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WaveToGet | Legacy | WaveToGet | Customer Loyalty | CRM | n/a | 2020 | 2020 |
In 2020, Active Crystal implemented WaveToGet as its Customer Loyalty application on its website. WaveToGet is configured to operate as the primary Customer Loyalty solution for Active Crystal, supporting customer engagement, membership management, and online retention workflows for the small leisure and hospitality operator. The deployment is web-centric, with the WaveToGet application embedded in the company website to handle member enrollment and reward interactions at the point of customer access.
The implementation applies standard Customer Loyalty capabilities including member profiles, points accrual and redemption workflows, and campaign-driven engagement adapted to a four person operational model. Operational ownership is concentrated in customer-facing functions such as marketing and customer service, and the system captures web-based transactions and engagement events to maintain program state. Governance and rollout reflect a lightweight configuration approach focused on straightforward web integration and ongoing configuration rather than complex enterprise orchestration.
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Active Crystal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Active Crystal deployed Cloudflare CDN on its website. Cloudflare CDN serves as the Content Delivery Network for Active Crystal's customer-facing website, providing edge caching, global content delivery, and HTTPS termination consistent with CDN capabilities.
The deployment was executed at the site level through DNS configuration that routes activecrystal.com traffic to Cloudflare's edge network, enabling HTTP2 and asset caching at edge locations while centralizing inbound traffic through Cloudflare's reverse proxy. Implementation scope is a single public web property, managed via the Cloudflare control panel by the site administrator, and it covers web operations and marketing facing content delivery. Governance is lightweight, relying on DNS changes and Cloudflare configuration updates to manage caching rules, TLS settings, and traffic routing.
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IT Decision Makers and Key Stakeholders at Active Crystal
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Apps Being Evaluated by Active Crystal Executives
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