ActiveCampaign
1 North Dearborn St 5th Floor,
Chicago, 60602, IL,
United States
Chicago, 60602, IL,
United States
1 800-357-0402
Professional Services
ActiveCampaign Technographics
ActiveCampaign Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ActiveCampaign and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 ActiveCampaign employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ActiveCampaign has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2024, Lever by Employ for Applicant Tracking System in 2012, Feedback Intelligence Platform for ML and Data Science Platforms in 2026 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ActiveCampaign is running and its propensity to invest more and deepen its relationship with Oracle , Employ , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ActiveCampaign revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ActiveCampaign intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ActiveCampaign Tech Stack and Enterprise Applications
ActiveCampaign ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Sage Intacct | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024 ActiveCampaign implemented Oracle NetSuite ERP as its ERP Financial system, replacing Sage Intacct. The initiative was positioned to consolidate international accounting operations and centralize statutory reporting across the company’s expanding subsidiaries.
The Oracle NetSuite ERP deployment focused on core financial capabilities typical of the ERP Financial category, including a unified general ledger, accounts payable, accounts receivable, intercompany accounting, multi currency ledgers and statutory reporting configuration. Implementation work emphasized chart of accounts harmonization, entity-level consolidation settings and automated intercompany processes to support consolidated financial reporting and month-end workflows.
Operational scope covered accounting, tax and finance functions across international entities in Costa Rica, Brazil, Australia, Ireland, Poland and the company’s new Mexico entity. The program explicitly supported month-end close management, cash flow forecasting, financial reporting and MD&A commentary, and was coordinated alongside third-party consultants handling indirect tax, statutory audits and direct tax matters.
Governance changes concentrated on standardizing close cadence, centralizing reporting ownership and implementing consistent statutory reporting controls across jurisdictions. Configuration and process redesign were aligned to international compliance frameworks and to streamline accounting operations within Oracle NetSuite ERP.
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ActiveCampaign HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, ActiveCampaign implemented Lever by Employ as their Applicant Tracking System. The deployment uses Lever by Employ as the primary recruitment platform and is surfaced through Lever's hosted careers site jobs.lever.co/activecampaign to capture external applications and route candidates into the ATS.
Lever by Employ was configured to manage core Applicant Tracking System workflows including job posting and distribution, candidate profile and application capture, configurable pipeline stages, interview scheduling, and offer tracking. The implementation leverages recruiter-facing candidate search, tagging, activity timelines, and built-in reporting to support standard sourcing and pipeline management processes. Configuration emphasis was placed on career site integration and consistent application form capture tied to candidate records.
The system supports ActiveCampaign recruiting and talent acquisition teams across the organization, centralizing candidate data and workflow orchestration on the Lever-hosted site. Governance includes role based access controls and defined pipeline stage policies to standardize interview and hiring workflows across departments. Operationally the implementation is centered on web-facing application capture and recruiter workflow management using Lever by Employ.
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Payroll | HCM |
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2022 | 2022 |
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ActiveCampaign AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feedback Intelligence | Legacy | Feedback Intelligence Platform | ML and Data Science Platforms | AI Development | n/a | 2026 | 2026 |
In 2026, ActiveCampaign acquired Feedback Intelligence and brought the Feedback Intelligence Platform into its stack to accelerate Active Intelligence. The acquisition in February 2026 adds conversation analysis and AI evaluation capabilities for marketing/CRM and enables AI agent observability across ActiveCampaign operations in the United States.
ActiveCampaign integrated the Feedback Intelligence Platform's conversation analysis modules and continuous improvement features directly into Active Intelligence, aligning ML and Data Science Platforms capabilities with marketing workflows and CRM automation. Functional capabilities implemented include conversation transcript analysis, AI evaluation pipelines, agent performance scoring, and feedback loops for iterative model retraining, reflecting standard ML and Data Science Platforms functionality.
The technical integration layers the Feedback Intelligence Platform into ActiveCampaign's Active Intelligence runtime, routing conversational telemetry and evaluation outputs into campaign orchestration and agent monitoring processes. Operational coverage focuses on marketing, CRM, and AI operations teams in the United States, providing observability for AI agents and feeding insight-driven automation back into campaign logic and customer experience workflows.
Governance concentrated on establishing evaluation and continuous improvement workflows, including annotation review, evaluation cadence, and change controls for model updates, to manage AI agent performance within marketing and customer experience processes. Rollout is organized to prioritize Active Intelligence touchpoints in marketing and CRM, with shared ownership across analytics, product, and customer success teams to operationalize findings.
The Feedback Intelligence Platform positions ActiveCampaign within ML and Data Science Platforms while directly serving marketing and CRM business functions and AI agent observability. The stated objectives are to accelerate Active Intelligence, improve agent performance, and enable insight-driven automation.
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ActiveCampaign AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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ActiveCampaign Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2012 | 2012 |
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ActiveCampaign Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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ActiveCampaign CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2004 | 2004 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ActiveCampaign ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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ActiveCampaign SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incentive Compensation Management | SPM |
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2021 | 2021 |
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ActiveCampaign TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ActiveCampaign IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ActiveCampaign CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at ActiveCampaign
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Accountant | Manager | Finance | |
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Controller | Director | Finance | |
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Senior Vice President Finance | VP | Finance | |
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Vice President of Legal, Head of Legal | VP | Legal | |
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Director of Legal | Director | Legal | |
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Senior Manager Compliance | Manager | Legal | |
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Associate Corporate Counsel | Manager | Legal | |
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Apps Being Evaluated by ActiveCampaign Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ActiveCampaign IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ActiveCampaign digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD ActiveCampaign Technographics
ActiveCampaign is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $150.0 million.
ActiveCampaign operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Feedback Intelligence Platform,
covering areas like ERP Financial, Applicant Tracking System and ML and Data Science Platforms.
ActiveCampaign has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Feedback Intelligence.
ActiveCampaign recently adopted applications including
Feedback Intelligence Platform in 2026, Oracle NetSuite ERP in 2024 and 6sense Account Engagement Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ActiveCampaign’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ActiveCampaign’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ActiveCampaign technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.