New York, 10018, NY,
United States
Actively Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Actively and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Actively employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Actively has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Framer for Web Content Management in 2024, Get Koala for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Actively is running and its propensity to invest more and deepen its relationship with Google , Framer , Konfetti or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Actively revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Actively intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Framer | Legacy | Framer | Web Content Management | Content Management | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Konfetti | Legacy | Get Koala | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Actively implemented Get Koala on its website. Get Koala, an Account Based Marketing application, was instrumented as a client side web tag that feeds a cloud hosted account intelligence service to identify anonymous visitors at the account level and surface account signals to internal teams. The deployment is focused on the corporate website and configured to capture activity across marketing landing pages and product pages, establishing a continuous account identification layer for demand generation workflows.
Functional capabilities deployed align with Account Based Marketing workflows and include account identification, intent signal capture, account level lead capture, and the orchestration of personalized web experiences. Operational scope centers on marketing and sales functions, where Get Koala’s application console and event streams are used to inform outreach and qualification processes. Governance and rollout were coordinated by the marketing organization, with documented configuration controls and playbooks to translate account signals into sales engagement and qualification workflows.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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