Aden & Anais, Inc.
134 N. 4th Street,
Brooklyn, 11249, NY,
United States
Brooklyn, 11249, NY,
United States
1 718-801-8432
Consumer Packaged Goods
Aden & Anais, Inc. Technographics
Aden & Anais, Inc. Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aden & Anais, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Aden & Anais, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aden & Anais, Inc. has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2024, Visa CardinalCommerce for eCommerce Fraud Protection in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aden & Anais, Inc. is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aden & Anais, Inc. revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aden & Anais, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aden & Anais, Inc. Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics NAV | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | n/a | 2024 | 2025 |
In 2024, Aden & Anais, Inc. implemented Microsoft Dynamics 365 Business Central as its ERP Financial system, migrating functionality from Microsoft Dynamics NAV to a unified cloud-first application. The deployment targeted core finance and operational workflows, positioning Microsoft Dynamics 365 Business Central to support order to cash, inventory and warehouse operations, sales order processing, ecommerce order flows, and customer service operations across internal business units.
Configuration work focused on standard financial ledgers and accounts payable and receivable processing within Microsoft Dynamics 365 Business Central, alongside order to cash configuration, item master and customer master setup, and warehouse transaction handling. The team created users, application roles, and security configurations for business users, documented standard operating procedures, and assembled detailed test cases and results for development remediation during the implementation.
Integrations and operational coverage included ecommerce order ingestion and an enterprise EDI system, with explicit responsibility for EDI mapping, data transformation, and transactional error handling. Ongoing help desk ticketing was used to track issues from inception to resolution, providing first and second level support for internal Navision and Business Central users and ensuring continuity of logistics and trading partner communications.
Governance and post go live operations emphasized cross-functional collaboration with subject matter experts, formalized training for end users, and a controlled process for capturing enhancement requests and defects. Microsoft Dynamics 365 Business Central was positioned as the central ERP Financial platform for Aden & Anais, Inc., enabling continued iterative improvements to support finance, sales, warehouse, ecommerce, and customer service workflows.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa CardinalCommerce | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Aden & Anais, Inc. implemented Visa CardinalCommerce on its consumer-facing website to provide eCommerce Fraud Protection for checkout and payments functions. The deployment positions Visa CardinalCommerce as the payment authentication layer within the storefront checkout flow, focused on cardholder authentication and 3-D Secure orchestration tied to online card transactions.
Visa CardinalCommerce was integrated into the site checkout and payment authentication flows, interfacing with the ecommerce checkout process and payment processing pipeline. Functional capabilities implemented include 3-D Secure authentication and orchestration of payer authentication workflows consistent with eCommerce Fraud Protection requirements, with operational ownership aligned to ecommerce and payments teams and expected to affect fraud review and checkout authorization handling processes.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Aden & Anais, Inc. implemented Hotjar as part of its Customer Experience instrumentation on its public e-commerce website. The Hotjar deployment used the standard client-side JavaScript snippet to collect behavioral telemetry across product pages, checkout flows, and campaign landing pages. This implementation focused on capturing session recordings, heatmaps, conversion funnel analytics, and on-site feedback to support digital merchandising and UX workflows. The scope covered the corporate website and online storefront, with access provisioned to digital marketing and e-commerce teams.
Configuration centered on page-level heatmaps, session replay capture, conversion funnel visualization, and feedback polls, with tagging and event naming aligned to product SKU and cart events for operational usability. Governance placed monitoring and access controls with marketing and UX leads, enabling iterative, data-informed content and layout adjustments driven by qualitative session data and quantitative click maps. Data collection was implemented client-side, consistent with common Customer Experience architectures, and integrated into existing analytics review processes without named backend system integrations. Rollout emphasized instrumentation, configuration handoffs, and operational ownership by digital experience stakeholders.
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Aden & Anais, Inc.
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Apps Being Evaluated by Aden & Anais, Inc. Executives
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FAQ - APPS RUN THE WORLD Aden & Anais, Inc. Technographics
Aden & Anais, Inc. is a Consumer Packaged Goods organization based in United States,
with around 280 employees and annual revenues of $30.0 million.
Aden & Anais, Inc. operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Visa CardinalCommerce and Hotjar,
covering areas like ERP Financial, eCommerce Fraud Protection and Customer Experience.
Aden & Anais, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Visa and Contentsquare.
Aden & Anais, Inc. recently adopted applications including
Microsoft Dynamics 365 Business Central in 2024, Google Pay in 2021 and Visa Authorize.Net in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aden & Anais, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aden & Anais, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aden & Anais, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.