Adform
Adform Technographics
Adform Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adform and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Adform employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Adform has purchased the following applications: Ibistic Invoice for AP Automation in 2018, Microsoft 365 for Collaboration in 2015, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adform is running and its propensity to invest more and deepen its relationship with Mercell , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adform revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adform intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adform Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercell | Legacy | Ibistic Invoice | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
Adform implemented Ibistic Invoice in 2018 to support billing operations and customer billing inquiries across its finance and support functions. The implementation used the Ibistic Invoice AP Automation application alongside the companys operational toolset, which includes MS Navision, Doxis, Kayako, Salesforce and Microsoft Office tools. Responsibility for timely invoicing and handling of billing questions was assigned to the billing lead and integrated into daily workflows. Scope emphasized invoice issuance, billing queries and operational coordination rather than an ERP replacement.
Configuration centered on invoice capture, data validation, automated routing and exception handling consistent with AP Automation workflows. Ibistic Invoice was configured for electronic invoicing, approval routing, template management and audit trail capture, with role based access for finance and customer support users. The setup included automated notifications for pending approvals and dispute cases to formalize the billing and resolution lifecycle.
Integration work tied Ibistic Invoice to MS Navision for posting invoices and reconciling accounting entries, while Doxis was used to centralize invoice PDFs and supporting documentation. Kayako integration linked support tickets to invoice records to streamline customer-facing dispute handling, and Salesforce integration synchronized customer master data and contract references to reduce manual lookups by billing and customer success teams. These integrations created an operational surface across finance and customer support for end to end invoicing and inquiry resolution.
Governance was organized around the billing team and customer support, with processes redesigned to route exceptions into support queues and to centralize invoice issuance through Ibistic Invoice. Rollout focused on aligning approval workflows, establishing audit trails for compliance and configuring dispute handling procedures to reflect existing service desk practices. The deployment reflects an AP Automation implementation calibrated to a mid market professional services environment and emphasizes operational orchestration between billing and support.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Adform implemented Microsoft 365 as its Collaboration platform. Adform's public website references Microsoft 365 usage, indicating the vendor Microsoft was chosen to provide cloud collaboration services for the 450 employee professional services firm based in Denmark.
The Microsoft 365 deployment centers on Collaboration capabilities including Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for personal file sync, Microsoft Teams for real time collaboration, and the Office suite for productivity. Microsoft 365 is presented as the primary collaboration and productivity layer supporting email, file storage, meetings, and document co authoring across teams.
Operationally the implementation follows a single tenant cloud architecture with Microsoft identity services for centralized user provisioning and access control, enabling single sign on and unified account management for corporate users. The rollout targets core knowledge worker functions including IT operations, sales, product, and marketing, supporting standard collaboration workflows such as messaging, document collaboration, and meeting orchestration.
Governance for Microsoft 365 is organized around centralized tenant administration, role based access controls, and information governance policies to manage external sharing and retention. Configuration and policy enforcement focus on consolidating collaboration tooling under Microsoft 365 to provide a consistent productivity platform for Adform.
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Adform implemented DocuSign eSignature as a Digital Signing solution on its website. The deployment embeds DocuSign eSignature to capture legally binding electronic signatures for web based contracts and forms, leveraging standard electronic signature workflows including envelope generation, recipient routing, and signature authentication. The full application name DocuSign eSignature is used to manage signature lifecycles and document status within the public web experience.
The implementation is structured as a website level integration that connects front end signature experiences to DocuSign eSignature APIs, with server side orchestration for document preparation and status tracking. Operational coverage is focused on the public website and customer onboarding touchpoints, affecting legal, client services, and sales document workflows. Governance is enforced through centralized signature policy and consistent routing configured in DocuSign eSignature and applied across web transaction flows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Adform
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adform Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adform Technographics
Adform is a Professional Services organization based in Denmark,
with around 450 employees and annual revenues of $60.0 million.
Adform operates a diverse technology stack with applications such as
Ibistic Invoice, Microsoft 365 and DocuSign eSignature,
covering areas like AP Automation, Collaboration and Digital Signing.
Adform has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mercell, Microsoft and DocuSign.
Adform recently adopted applications including
CodeTwo Email Signatures in 2021, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adform’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adform’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adform technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.