Adidas Germany

World of Sports, Adi-Dassler-Strasse 1,
Herzogenaurach, 91074,
Germany

https://www.adidas.de/

49 9132-84-2352

Retail

Adidas Germany Technographics

Adidas Germany Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8312 Adidas Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Adidas Germany has purchased the following applications: Telstra Cloud Infrastructure for Application Hosting and Computing Services in 2018, Akamai mPulse for Application Performance Management in 2016, reCAPTCHA for Application Security (AppSec) in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Germany is running and its propensity to invest more and deepen its relationship with Telstra , Equinix , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Adidas Germany revenues, which have grown to $23.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Adidas Germany Data, Technology Stack, and Enterprise Applications

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Telstra	Legacy	Telstra Cloud Infrastructure	Application Hosting and Computing Services	IaaS	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2016	2016

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Akamai	Legacy	Akamai mPulse	Application Performance Management	ITSM	n/a	2016	2016
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2018	2018

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Google	Legacy	reCAPTCHA	Application Security (AppSec)	CyberSecurity	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2024	2024

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2025	2025

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2012	2012

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2018	2020
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2012	2012

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2021	2022
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Marketing Analytics, Data Management Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2023	2023

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Product Information Management	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Product Information Management	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2024	2024

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Environmental, Social, and Governance (ESG)	EPM	Subscribe	2021	2022

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2024	2024

IT Decision Makers and Key Stakeholders at Adidas Germany

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Adidas Germany Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Adidas Germany Technographics

Adidas Germany is a Retail organization based in Germany, with around 8312 employees and annual revenues of $23.19 billion.

Adidas Germany operates a diverse technology stack with applications such as Telstra Cloud Infrastructure, Akamai mPulse and reCAPTCHA, covering areas like Application Hosting and Computing Services, Application Performance Management and Application Security (AppSec).

Adidas Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Telstra, Akamai and Google.

Adidas Germany recently adopted applications including JavaScript in 2025, Amazon Elastic Load Balancing (ELB) in 2024 and DigiCert SSL in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Adidas Germany’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Adidas Germany’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Adidas Germany technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Adidas Germany Technographics

IaaS

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ITSM

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CyberSecurity

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PaaS

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Collaboration

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AI-Powered Application

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Content Management

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CRM

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eCommerce

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