Adidas Germany
World of Sports, Adi-Dassler-Strasse 1,
Herzogenaurach, 91074,
Germany
Herzogenaurach, 91074,
Germany
49 9132-84-2352
Retail
Adidas Germany Technographics
Adidas Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8312 Adidas Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas Germany has purchased the following applications: Apple Pay for Payment Processing in 2018, Exam Testing for Learning and Development in 2023, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Germany is running and its propensity to invest more and deepen its relationship with Apple , Adyen , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas Germany revenues, which have grown to $23.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adidas Germany Tech Stack and Enterprise Applications
Adidas Germany ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2018 | 2018 |
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Payment Processing | ERP |
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2014 | 2014 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2024 | 2024 |
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Adidas Germany HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exam Testing | Legacy | Exam Testing | Learning and Development | HCM | n/a | 2023 | 2023 |
In 2023, Adidas Germany implemented Exam Testing as a Learning and Development solution for learning assessment and test administration across its Germany operations and broader EMEA footprint. Exam Testing is positioned to support online exam delivery, proctoring and analytics for formal training programs, with the vendor reference indicating use for learning and development and testing purposes.
The implementation centers on online exam delivery, proctoring and analytics modules, with functionality aligned to assessment creation, candidate scheduling, proctored exam sessions, automated scoring and results reporting. Exam Testing supports test administration workflows and analytics for program owners and L&D administrators, reflecting typical Learning and Development platform capabilities.
Operational coverage is reported on the vendor partners page as Germany and EMEA, with usage focused on L&D and testing teams and training administration functions. The vendor claims outcomes including automated scoring and improved test administration efficiency, which informs governance and operational expectations for assessment management and reporting across Adidas Germany training programs.
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Adidas Germany AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Adidas Germany Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Analytics and BI | Analytics and BI |
|
2019 | 2019 |
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Adidas Germany Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Adidas Germany Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Content Management | Content Management |
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2018 | 2020 |
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Content Management | Content Management |
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2019 | 2019 |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2012 | 2012 |
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Adidas Germany eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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Product Information Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Shipping Management | eCommerce |
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2024 | 2024 |
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Adidas Germany CRM
Adidas Germany EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
|
2021 | 2022 |
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Adidas Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Adidas Germany PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2025 | 2025 |
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Adidas Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
|
2016 | 2016 |
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Adidas Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Adidas Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adidas Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adidas Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adidas Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adidas Germany Technographics
Adidas Germany is a Retail organization based in Germany,
with around 8312 employees and annual revenues of $23.19 billion.
Adidas Germany operates a diverse technology stack with applications such as
Apple Pay, Exam Testing and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Payment Processing, Learning and Development and Chatbots and Conversational AI.
Adidas Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Exam Testing and Salesforce.
Adidas Germany recently adopted applications including
JavaScript in 2025, PayPal Braintree in 2024 and FedEx Ship Manager in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adidas Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adidas Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adidas Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.