Adidas Spain
Adidas Spain Technographics
Adidas Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Adidas Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas Spain has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, GK MobilePOS for Point Of Sale in 2017, SDL Tridion for Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Spain is running and its propensity to invest more and deepen its relationship with SAP , GK Software , SDL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas Spain revenues, which have grown to $420.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adidas Spain Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2020 | 2021 |
In 2020 Adidas Spain began implementation of SAP S/4 HANA as part of the TRANS4RM digital program, with consulting and business process design focused on meeting objectives in the 2025 strategy. The work centered on the Sales workstream, aligning SAP S/4 HANA with sales functions across retail, ecommerce and wholesale channels, and the engagement was explicitly scoped as Business BP consulting for solution design.
The SAP S/4 HANA deployment targeted ERP Financial and sales-related process flows, emphasizing order to cash orchestration, customer master data alignment, pricing and invoicing configuration, and financial posting integration typical of an ERP Financial system. The implementation used the SAP S/4HANA for Fashion footprint to reflect industry specific data models and sales process variants for retail stores, digital storefronts and wholesale operations.
Data integration and migration were core to the scope, with necessary data brought into SAP S/4 HANA from external systems and with migration of transactional and master data from SAP ERP ECC 6.0. Integrations were defined to support channel specific order capture and fulfillment feeds, while consolidating financial posting and receivables data into the SAP S/4 HANA ledger.
Governance was organized around the sales workstream, where consulting teams designed end to end sales process flows and the associated data model to be enforced in SAP S/4 HANA. The program emphasized process standardization across business units, change in sales process governance, and a design driven rollout approach to embed the SAP S/4 HANA ERP Financial capabilities into Adidas Spain operational practice.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GK Software | Legacy | GK MobilePOS | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Adidas Spain implemented GK MobilePOS across its own retail stores in Spain. The GK MobilePOS Point Of Sale deployment focused on installation and configuration of new POS equipment and terminals to support in-store checkout workflows and cashier operations.
The implementation encompassed installation and configuration activities, provision of support during the software change, and ongoing support for incidents after the change to GK MobilePOS. Configuration work aligned with standard Point Of Sale functional areas such as transaction processing, cashier workflows, device provisioning, and terminal commissioning to ensure operational readiness.
Operational scope was limited to Adidas owned stores in Spain and primarily impacted retail operations and store staff processes. Governance centered on cutover support and incident management, with dedicated resources assigned to address post-change incidents and stabilize daily store transactions.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Adidas Spain implemented SDL Tridion as its Content Management platform for the adidas.es web property. Adidas Spain deployed SDL Tridion to centralize site content authoring and template-driven publishing, using the full application name SDL Tridion to manage editorial workflows and multilingual content across the Spanish site.
The implementation aligns with typical Content Management architectures by separating authoring and delivery responsibilities and by incorporating functional modules such as content authoring, component templates, workflow management, localization support, and digital asset handling. Adidas Spain SDL Tridion Content Management supports marketing and web operations teams responsible for ecommerce content and promotional campaigns on adidas.es, with governance enforced through role based authoring and staged publishing processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Product Information Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Adidas Spain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adidas Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adidas Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adidas Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adidas Spain Technographics
Adidas Spain is a Retail organization based in Spain,
with around 3000 employees and annual revenues of $420.0 million.
Adidas Spain operates a diverse technology stack with applications such as
SAP S/4 HANA, GK MobilePOS and SDL Tridion,
covering areas like ERP Financial, Point Of Sale and Content Management.
Adidas Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, GK Software and SDL.
Adidas Spain recently adopted applications including
Kibo Unified Commerce in 2021, FindMine in 2021 and SAP S/4 HANA in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adidas Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adidas Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adidas Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.