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Adtech Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adtech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Adtech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adtech has purchased the following applications: Huawei Cloud for Application Hosting and Computing Services in 2013, Sentry for Application Performance Management in 2022, LiveRamp Platform for Data Management Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adtech is running and its propensity to invest more and deepen its relationship with Huawei Enterprise , Functional Software , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adtech revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adtech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Huawei Enterprise | Legacy | Huawei Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2022 | 2022 |
|
|
|
IT Service Management | ITSM |
|
2023 | 2023 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Liveramp | Legacy | LiveRamp Platform | Data Management Platform | CRM | n/a | 2021 | 2021 |
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
eCommerce
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Product Review Management | eCommerce |
|
2021 | 2021 |
First Name | Last Name | Title | Function | Department | Phone |
---|
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
No data found |