Advantage Services (Europe)
4 Mitre Court 38 Lichfield Road Sutton Coldfield,
Birmingham, B74 2LZ,
United Kingdom
Birmingham, B74 2LZ,
United Kingdom
44 33 0335-0011
Professional Services
Advantage Services (Europe) Technographics
Advantage Services (Europe) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Services (Europe) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Advantage Services (Europe) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advantage Services (Europe) has purchased the following applications: Sage 50cloud Accounting (ex Peachtree) for ERP Financial in 2018, Zoho SalesIQ for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Services (Europe) is running and its propensity to invest more and deepen its relationship with Sage , GoCardless , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Services (Europe) revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Services (Europe) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advantage Services (Europe) Tech Stack and Enterprise Applications
Advantage Services (Europe) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 50cloud Accounting (ex Peachtree) | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Advantage Services (Europe) implemented Sage 50cloud Accounting (ex Peachtree) as its ERP Financial application to centralize core accounting and customer billing for a 25 person professional services firm. The implementation targeted the finance function that supports software resale, support contracts, training and bespoke development services, establishing the accounting system as the transactional backbone for both one-off software sales and recurring service contracts.
The deployment emphasized accounts receivable, invoicing and recurring billing workflows, with configuration to create 12 month schedules for support and development contracts and automated reconciliation of collected funds. Sage 50cloud Accounting (ex Peachtree) was used to host invoice generation and payment posting, enabling the finance team to set up future-dated collections and let the system execute scheduled postings without continuous manual intervention.
Integrations were explicit and operational, notably a GoCardless integration that automatically pulls Direct Debit transactions into Sage50 and writes reconciliation records, and the use of SagePay for upfront software and online order payments. These integrations supported a mixed payment model where recurring Direct Debit collections handled long-term contracts and SagePay or bank transfer was used for one-off purchases, concentrating payment flows into the finance team’s Sage50 ledger.
Governance and process changes focused on recurring payment orchestration and reconciliation workflows, with the finance team owning payment schedule setup and exception handling when a Direct Debit failed. Reported outcomes included reduced manual reconciliation effort, more reliable monthly collections and greater cash flow certainty for contract revenue, and the firm actively recommends GoCardless to customers as a standard Direct Debit option for accounts teams.
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Advantage Services (Europe) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Advantage Services (Europe) deployed Zoho SalesIQ on its website to add web-based conversational capabilities. The deployment uses Zoho SalesIQ as a cloud-hosted SaaS chat layer embedded on site pages, aimed at supporting customer service and basic lead capture for a 25-person professional services firm in the United Kingdom.
The implementation configured Zoho SalesIQ live chat widget, visitor tracking, automated greetings and basic chatbot conversational flows, canned responses, and chat routing to on-duty staff. Technical deployment centered on JavaScript snippet embedding and administrative configuration of chat behavior, message templates, and agent presence, reflecting typical Chatbots and Conversational AI functional modules such as real-time messaging, automation, and visitor analytics.
Operational coverage is limited to the Advantage Services (Europe) website and impacts sales and customer support functions. Governance focused on establishing chat handling workflows, standardized response templates, and ownership rules for chat intake and escalation, aligning Zoho SalesIQ usage with the companys customer engagement and front line support processes.
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Advantage Services (Europe) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Advantage Services (Europe) implemented Microsoft 365 as its primary Collaboration platform. The deployment for this 25-employee professional services firm used cloud-hosted Microsoft 365 to provide core Collaboration capabilities, including email, document co-authoring and team communication, with Microsoft 365 provisioned at the company level to support daily internal workflows and client correspondence.
Microsoft 365 is surfaced on the company website, indicating the application is integrated with public-facing properties and available across the organization. Operational coverage encompassed company-wide business functions common to professional services, such as internal communications, document management and client-facing collaboration. Governance and rollout followed small business patterns, focusing on account provisioning and permissioning to align access control with organizational roles while leveraging Microsoft 365 for collaboration and content sharing.
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Advantage Services (Europe) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Advantage Services (Europe) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Advantage Services (Europe) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Advantage Services (Europe)
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Advantage Services (Europe) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advantage Services (Europe) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advantage Services (Europe) digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Advantage Services (Europe) Technographics
Advantage Services (Europe) is a Professional Services organization based in United Kingdom,
with around 25 employees and annual revenues of $3.0 million.
Advantage Services (Europe) operates a diverse technology stack with applications such as
Sage 50cloud Accounting (ex Peachtree), Zoho SalesIQ and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Advantage Services (Europe) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Zoho Corp. and Microsoft.
Advantage Services (Europe) recently adopted applications including
GoCardless in 2019, Sage 50cloud Accounting (ex Peachtree) in 2018 and Hotjar in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advantage Services (Europe)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Advantage Services (Europe)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advantage Services (Europe) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.