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Ad&World Technographics
Ad&World Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ad&World and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Ad&World employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ad&World has purchased the following applications: AI Log for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ad&World is running and its propensity to invest more and deepen its relationship with Charm Soft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ad&World revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ad&World intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ad&World Tech Stack and Enterprise Applications
Ad&World CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Charm Soft | Legacy | AI Log | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Ad&World implemented AI Log on its public website to provide Marketing Analytics capabilities for its marketing and analytics function. Ad&World deployed AI Log as the primary Marketing Analytics application to capture web event data and operationalize site-level log analysis for campaign and visitor behavior insight.
Deployment focused on site-level instrumentation, embedding AI Log client-side scripts and routing site logs to a centralized collection point to enable session level event capture, automated log parsing, and AI-assisted pattern analysis consistent with Marketing Analytics platforms. Operational ownership sits with the marketing team, with configuration of event taxonomy, tagging standards, and centralized dashboarding to support campaign tracking, visitor segmentation, and content performance measurement at a small business scale.
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IT Decision Makers and Key Stakeholders at Ad&World
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ad&World Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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