AEB
Sigmaringer Str. 109,
Stuttgart, 70567,
Germany
Stuttgart, 70567,
Germany
49 211 91368 0
Professional Services
AEB Technographics
AEB Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AEB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 AEB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AEB has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, Weblication CMS for Content Management in 2018, B2B.IQ Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AEB is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , Scholl Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AEB revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AEB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AEB Tech Stack and Enterprise Applications
AEB Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, AEB began using Adobe Connect on their website. AEB deployed Adobe Connect as its Audio Video and Web Conferencing solution to deliver customer-facing web meetings and virtual events directly from the corporate site, aligning conferencing capability with professional services engagement and client training functions.
Adobe Connect is configured to provide persistent virtual meeting rooms, web-embedded attendee entry, screen and application sharing, session recording and playback, and webinar presentation controls, reflecting common Audio Video and Web Conferencing functional modules. The implementation emphasizes hosted, browser-accessible meeting interfaces and registration workflows to support scheduled external sessions and on-demand recorded content.
Operational coverage centers on customer engagement and training teams within AEB, operating from the companys Germany base. Governance follows standard conferencing patterns with role-based host and attendee controls, scheduled room management, and recording retention workflows, consistent with Audio Video and Web Conferencing operational practices.
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
AEB Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scholl Communications | Legacy | Weblication CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, AEB implemented Weblication CMS to manage its public website. AEB uses Weblication CMS as its Content Management solution for corporate web publishing and digital content operations.
Deployment centers on the website content layer, using Weblication CMS for template-driven page composition, centralized content authoring, a managed media library, metadata and SEO fields, and formal editorial workflows. The implementation reflects common Content Management functional modules, including role-based permissions, staging and approval flows, and scheduled publishing to support ongoing site updates.
Operational scope is focused on the corporate website and is governed by marketing and communications functions that control content creation, review, and release. AEB Weblication CMS Content Management serves as the primary system for web editorial governance, content lifecycle management, and published site structure.
|
|
|
|
|
Digital Signing | Content Management |
|
2023 | 2023 |
|
AEB CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, AEB deployed the B2B.IQ Platform as its Account Based Marketing solution. The engagement leveraged B2B Media Group to execute event targeting at the International Supply Chain Conference, with the explicit objective of reaching logistics decision-makers.
Implementation focused on event targeting and audience segmentation capabilities of the B2B.IQ Platform, combining targeted outreach to conference attendees, campaign orchestration, and list-based contact prioritization aligned to AEB’s buyer profiles. Configuration emphasized campaign-level audience selection and messaging workflows typical of Account Based Marketing deployments, with vendor-supported execution for the event cadence.
Operational ownership for the campaign rested with AEB corporate communications and marketing teams, and Jens Verstaen from Corporate Communications at AEB SE reported satisfaction with the results of the conference campaign. The scope was explicitly event-centric and targeted logistics decision-makers present at the International Supply Chain Conference.
AEB is planning a follow-up event targeting engagement with B2B Media Group, indicating the B2B.IQ Platform is being used to run iterative event-based Account Based Marketing campaigns and to institutionalize vendor-led event targeting collaboration between AEB communications and the B2B Media Group.
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
AEB ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
AEB PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2015 | 2016 |
|
AEB IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at AEB
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Customer Service Operations Manager | Manager | Customer Service | |
|
|
|
Customer Solutions Manager | Manager | Customer Service | |
|
|
|
Head Of Customer Care | Director | Customer Service | |
|
|
|
Customer Solutions Manager | Manager | Customer Service | |
|
Apps Being Evaluated by AEB Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AEB IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AEB digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AEB Technographics
AEB is a Professional Services organization based in Germany,
with around 650 employees and annual revenues of $100.0 million.
AEB operates a diverse technology stack with applications such as
Adobe Connect, Weblication CMS and B2B.IQ Platform,
covering areas like Audio Video and Web Conferencing, Content Management and Account Based Marketing.
AEB has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Scholl Communications and B2B Media Group.
AEB recently adopted applications including
DocuSign eSignature in 2023, Zendesk Support Ticketing System in 2023 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AEB’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AEB’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AEB technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.