Stuttgart, 70567,
Germany
AEB Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AEB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 AEB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AEB has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, Weblication CMS for Content Management in 2018, B2B.IQ Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AEB is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , Scholl Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AEB revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AEB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scholl Communications | Legacy | Weblication CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, AEB implemented Weblication CMS to manage its public website. AEB uses Weblication CMS as its Content Management solution for corporate web publishing and digital content operations.
Deployment centers on the website content layer, using Weblication CMS for template-driven page composition, centralized content authoring, a managed media library, metadata and SEO fields, and formal editorial workflows. The implementation reflects common Content Management functional modules, including role-based permissions, staging and approval flows, and scheduled publishing to support ongoing site updates.
Operational scope is focused on the corporate website and is governed by marketing and communications functions that control content creation, review, and release. AEB Weblication CMS Content Management serves as the primary system for web editorial governance, content lifecycle management, and published site structure.
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Digital Signing | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2B Media Group | Legacy | B2B.IQ Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, AEB deployed the B2B.IQ Platform as its Account Based Marketing solution. The engagement leveraged B2B Media Group to execute event targeting at the International Supply Chain Conference, with the explicit objective of reaching logistics decision-makers.
Implementation focused on event targeting and audience segmentation capabilities of the B2B.IQ Platform, combining targeted outreach to conference attendees, campaign orchestration, and list-based contact prioritization aligned to AEB’s buyer profiles. Configuration emphasized campaign-level audience selection and messaging workflows typical of Account Based Marketing deployments, with vendor-supported execution for the event cadence.
Operational ownership for the campaign rested with AEB corporate communications and marketing teams, and Jens Verstaen from Corporate Communications at AEB SE reported satisfaction with the results of the conference campaign. The scope was explicitly event-centric and targeted logistics decision-makers present at the International Supply Chain Conference.
AEB is planning a follow-up event targeting engagement with B2B Media Group, indicating the B2B.IQ Platform is being used to run iterative event-based Account Based Marketing campaigns and to institutionalize vendor-led event targeting collaboration between AEB communications and the B2B Media Group.
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2015 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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