West Byfleet, KT14 6LD,
United Kingdom
Aedean Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aedean and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Aedean employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aedean has purchased the following applications: Fasthosts CloudNX for Application Hosting and Computing Services in 2013, Amberdata DMP for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aedean is running and its propensity to invest more and deepen its relationship with Fasthosts , National Media Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aedean revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aedean intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Fasthosts | Legacy | Fasthosts CloudNX | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| National Media Group | Legacy | Amberdata DMP | Data Management Platform | CRM | n/a | 2020 | 2020 | In 2020, Aedean deployed Amberdata DMP on its public website, establishing a first party data capture layer using Amberdata DMP with Apps Category . The implementation focused on embedding the Amberdata DMP tag and pixel framework into site templates to collect behavioral signals and visitor identifiers for audience profiling and segmentation. The Amberdata DMP deployment for Aedean concentrated on core data management platform capabilities, including event ingestion, visitor stitching, and audience segment generation, configured to support marketing and ad targeting workflows. Governance and operational scope were limited to web marketing functions for the small UK based firm, with rollout executed through site template updates and centralized configuration in the Amberdata DMP console, preserving a lightweight architecture appropriate for a 10 person organization. |
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