AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Aequilibrium Tech Stack and Enterprise Applications

Aequilibrium ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Subscriptions Subscription and Recurring Billing ERP n/a 2016 2016
In 2016, Aequilibrium implemented Zoho Subscriptions for Subscription and Recurring Billing. The deployment used Zoho Subscriptions as a cloud SaaS application integrated via the Zoho Subscriptions API and the PayPal API for recurring billing and payments, supplemented by third party shipping API services and Zendesk for ticketing and support. Zoho Subscriptions was configured to standardize subscription plan definitions, automated invoicing, recurring payment schedules, subscription lifecycle management, event webhooks and dunning workflows. The implementation linked billing records to Zendesk tickets for case driven account support and to shipping APIs to align fulfillment events with invoicing, making finance and customer support the primary operational owners within the 50 person professional services firm in Canada. Governance emphasized API driven orchestration and workflow automation, with role based access around billing and support modules and webhook mediated process handoffs.
Aequilibrium AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020, Aequilibrium implemented Hubspot Live Chat on its public website. The deployment uses the Hubspot Live Chat widget as a customer-facing conversational layer under the Chatbots and Conversational AI category, instrumenting website engagement for marketing and business development touchpoints and capturing structured contact data and conversation transcripts. Operational coverage centers on the corporate website and the sales and marketing function, with chats routed into a shared team inbox and associated to contact records within the Hubspot platform. Configuration leveraged standard Chatbots and Conversational AI capabilities, including automated welcome messages, form driven lead capture, live operator handoff, and canned responses, and governance changes established chat triage ownership, response SLAs, and transcript retention policies during the phased site rollout.
Aequilibrium Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2018 2018
Aequilibrium implemented Google Workspace (Formerly Google G-Suite) in 2018 to provide Collaboration capabilities across its 50-person professional services firm in Canada. The deployment centralized core productivity services including Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, and Google Meet, administered through the Google Workspace Admin console, with configuration focused on domain identity, user provisioning, and basic mobile device management to secure consultant access. Operational coverage extended across client delivery teams, internal operations, and corporate communications, using Google Workspace (Formerly Google G-Suite) to support document collaboration, calendaring, and synchronous meetings within project workflows. Governance emphasized admin-controlled sharing policies and group-based access controls, alongside routine account lifecycle procedures to manage users and entitlements for Collaboration-driven business functions.
Aequilibrium CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2021 2021
CRM CRM 2020 2020
CRM CRM 2021 2021
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Aequilibrium ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
Aequilibrium IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Aequilibrium

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Aequilibrium Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aequilibrium IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aequilibrium digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Aequilibrium Technographics
Aequilibrium is a Professional Services organization based in Canada, with around 50 employees and annual revenues of $5.0 million.
Aequilibrium operates a diverse technology stack with applications such as Zoho Subscriptions, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite), covering areas like Subscription and Recurring Billing, Chatbots and Conversational AI and Collaboration.
Aequilibrium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., HubSpot and Google.
Aequilibrium recently adopted applications including 6sense Account Engagement Platform in 2021, Automattic Jetpack CRM in 2021 and Xandr Invest (ex AppNexus DSP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aequilibrium’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Aequilibrium’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aequilibrium technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.