Bologna, 40132,
Italy
Bologna Guglielmo Marconi Airport Technographics
Bologna Guglielmo Marconi Airport Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bologna Guglielmo Marconi Airport and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 603 Bologna Guglielmo Marconi Airport employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bologna Guglielmo Marconi Airport has purchased the following applications: Sabre Core Reservations for Reservation and Booking Management in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bologna Guglielmo Marconi Airport is running and its propensity to invest more and deepen its relationship with SABRE , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bologna Guglielmo Marconi Airport revenues, which have grown to $194.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bologna Guglielmo Marconi Airport intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bologna Guglielmo Marconi Airport Tech Stack and Enterprise Applications
Bologna Guglielmo Marconi Airport ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre Core Reservations | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Bologna Guglielmo Marconi Airport implemented Sabre Core Reservations. Sabre Core Reservations functions as the airport's Reservation and Booking Management solution and is used on the public website to power online booking workflows and customer-facing reservation capabilities.
The deployment emphasizes Sabre Core Reservations web booking and booking lifecycle capabilities, including real-time availability, fare and inventory control, and Passenger Name Record creation, consistent with Reservation and Booking Management functional expectations. Integration focus is the airport website where Sabre Core Reservations manages search, booking, and confirmation flows for online customers, while configuration and central administration cover booking rules and fare controls. Operationally the implementation touches e-commerce and commercial operations responsible for online ticketing and passenger self-service, with governance centered on reservation policy and centralized booking administration.
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Bologna Guglielmo Marconi Airport Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Bologna Guglielmo Marconi Airport deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Public site traces show Google Workspace components referenced on the airport website, confirming use of Google Workspace (Formerly Google G-Suite) for corporate collaboration and externally visible services.
The implementation is based on cloud hosted, SaaS collaboration services, with standard functional capabilities in use such as enterprise email, calendaring, document and file storage, synchronous meeting tools, and centralized administration through the Google Admin console. Operational coverage is organization wide across corporate, operational, and administrative functions for the 603 employee workforce, aligning Collaboration tooling with internal communications and document workflows. Governance is managed through Google Workspace administrative controls for domains, user accounts, and access policies, while the deployment profile emphasizes cloud first provisioning and browser native access for web and mobile endpoints.
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Collaboration | Collaboration |
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2015 | 2015 |
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Bologna Guglielmo Marconi Airport CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Bologna Guglielmo Marconi Airport deployed Hotjar on its website as a Customer Experience implementation to capture on-site user behavior. The deployment consisted of embedding the Hotjar client-side tracking snippet into the airport web properties to enable behavioral analytics tied to the site experience, supporting web-based customer touchpoints for travelers and service information.
Hotjar provides Customer Experience capabilities typical for web analytics, including session recordings, heatmaps, conversion funnel visualization, and on-page feedback widgets, which the airport uses for qualitative usability analysis. Management of Hotjar data and insights is oriented to the airport digital and marketing teams to inform UX adjustments, content prioritization, and website customer journey decisions, with the Hotjar implementation directly supporting ongoing digital experience improvement efforts.
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Bologna Guglielmo Marconi Airport IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Bologna Guglielmo Marconi Airport CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Management | CyberSecurity |
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2022 | 2022 |
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Extended Detection and Response (XDR) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Bologna Guglielmo Marconi Airport
Apps Being Evaluated by Bologna Guglielmo Marconi Airport Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||