Chester, 45069, OH,
United States
AFC Industries Technographics
AFC Industries Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFC Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 AFC Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFC Industries has purchased the following applications: Epicor Prophet 21 for Distribution ERP in 2017, Tawk.to for Chatbots and Conversational AI in 2020, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFC Industries is running and its propensity to invest more and deepen its relationship with Epicor , Tawk.to , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFC Industries revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFC Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFC Industries Tech Stack and Enterprise Applications
AFC Industries ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, AFC Industries implemented Epicor Prophet 21, adopting Epicor Prophet 21 as its Distribution ERP to standardize core finance and distribution workflows. The rollout centered on enterprise resource planning for distribution operations at the 230 employee US distributor, aligning application use with billing and accounts payable functions.
The implementation emphasized transactional financial modules, with explicit use of Accounts Payable workflows for invoice entry, invoice matching against packing slips, check printing and billing processes. Epicor Prophet 21 was configured to support invoice capture, vendor invoice posting, and billing record maintenance, reflecting hands on AP processing and pack slip reconciliation observed in operational job responsibilities.
Operational coverage included the finance and billing teams and extended into warehouse receiving and customer service where packing slip matches and billing adjustments occurred. Users operated Epicor Prophet 21 alongside Microsoft productivity software for data entry and documentation, indicating a desktop integration pattern for end user workflows.
Governance focused on procedural standardization for mail and invoice handling, centralized invoice entry, and a controlled check printing workflow managed by accounts payable staff. Process changes centered on enforcing invoice to packing slip matching and consistent billing data entry within Epicor Prophet 21, forming the basis of routine operational controls for AFC Industries.
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AFC Industries AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 AFC Industries deployed Tawk.to on its public website to provide real-time visitor messaging and live chat capability. The deployment uses an embeddable Tawk.to chat widget to capture inbound inquiries related to pricing, product specifications, and order status. This implementation sits within the Chatbots and Conversational AI category and serves customer-facing workflows on the corporate site.
Configuration focused on web widget installation, agent routing through the vendor console, and standard conversational features such as canned responses and offline messaging to preserve lead capture. Operational ownership is with customer service and ecommerce teams who manage chat queues and response templates, with governance centered on web channel escalation and message triage. The Tawk.to implementation emphasizes real-time conversational engagement for sales inquiry handling and support intake on the AFC Industries website.
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AFC Industries CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, AFC Industries deployed Microsoft Clarity on its public website to capture behavioral analytics and on-page interaction data. The Microsoft Clarity deployment used the vendor client side tracking snippet to enable session recordings and heatmaps, configuring page level filters and dashboards to surface click behavior, scroll depth, and rage click signals. Deployment scope concentrated on corporate and product catalog pages that support online ordering and distributor information, bringing marketing and web operations into measurement workflows. AFC Industries uses Microsoft Clarity as a Marketing Analytics application to support marketing, web operations, and customer experience functions.
The project included configuration of privacy controls and input masking, along with session sampling and retention settings to balance data volume with site performance and privacy governance. Operational ownership was assigned to marketing and the web operations team for dashboarding, session review, and iterative UX testing workflows, with insights surfaced for merchandising and customer service teams. Reporting emphasized session replays and aggregated heatmap metrics to inform page level optimization and content prioritization.
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AFC Industries PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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AFC Industries IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AFC Industries CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at AFC Industries
Apps Being Evaluated by AFC Industries Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||