AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Affy Tapple, LLC Tech Stack and Enterprise Applications

Affy Tapple, LLC ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
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Insight
Sage Legacy Sage 500 ERP (formerly MAS 500) ERP Financial ERP Financial Management n/a 2020 2020
In 2020, Affy Tapple, LLC implemented Sage 500 ERP (formerly MAS 500) to centralize order processing and core financial recordkeeping. The deployment targeted ERP Financial functions that directly support order-to-cash and customer service workflows for the 100 employee consumer packaged goods operation based in the United States. The implementation emphasized order entry and transaction capture, with configuration aligned to accounts receivable and basic inventory control capabilities typical of ERP Financial systems. Sage 500 ERP was used as the authoritative system for processing orders and posting financial transactions, and system usage patterns reflect configuration for customer account management and billing workflows. Operational activities show a hybrid intake and processing architecture, where incoming phone calls and emails from corporate clients were handled by customer service representatives who served as a single point of contact, and orders were processed via Excel and Sage 500 ERP. The presence of spreadsheet based order handling indicates manual data entry or spreadsheet import routines feeding Sage 500 ERP, creating a coordinated workflow between front line customer service and the ERP application. Governance and process changes focused on centralizing customer inquiry resolution and order handling, with staff responsibilities formalized around single point of contact ownership and quality over quantity in issue resolution. The configuration of Sage 500 ERP supported transactional discipline for order capture, shipping questions, and consumer product inquiries, embedding order processing into the company accounting and fulfillment touchpoints.
Affy Tapple, LLC AI-Powered Application
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Insight
Acquisio Legacy Acquisio Artificial Intelligence Marketing AI-Powered Application n/a 2016 2016
In 2016 Affy Tapple, LLC deployed Acquisio for Campaign Management to centralize digital advertising workflows on its consumer-facing website and support marketing-driven paid media operations. The Acquisio implementation consolidated campaign setup, automated bid management, budget allocation and performance reporting capabilities typical of Campaign Management solutions, with the full application name Acquisio used as the operational control point for campaign lifecycle tasks. This configuration positioned Acquisio as the primary platform for creating and monitoring online promotions tied to the company website. The deployment scope covered marketing and e-commerce functions, with campaign execution and asset delivery integrated directly on the website as the explicit integration point. Operational governance emphasized centralized campaign workflows and approval routing to align promotional calendars and coordinate advertising activity across product launches and seasonal programs. Acquisio continues to be referenced by the marketing organization as the Campaign Management application managing paid media orchestration and reporting.
Chatbots and Conversational AI AI-Powered Application 2015 2015
Affy Tapple, LLC CRM
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Listrak Legacy Listrak Marketing Automation CRM n/a 2015 2015
In 2015 Affy Tapple, LLC deployed Listrak as a Marketing Automation solution to support consumer marketing and e commerce activities on its public website. The deployment is anchored on using Listrak on their website to capture consumer interactions and drive email and on site communications for the United States based business. The implementation centers on core Marketing Automation capabilities, including email campaign orchestration, behavioral web tracking, segmentation and personalization workflows. Listrak integration on the website indicates use of site level tracking tags and form capture to enable behaviorally triggered messaging and subscriber management. Operational coverage focuses on marketing and e commerce functions within Affy Tapple, LLC, using Listrak to align digital engagement with product marketing for a 100 employee consumer packaged goods company. The configuration likely standardizes contact lists, consent and subscription centers, and automated lifecycle campaigns to manage promotional and retention messaging. Governance and workflow changes emphasize centralized campaign orchestration and automated trigger rules, with marketing operations owning segmentation and messaging cadence. The implementation of Listrak creates a unified channel for email and on site behavioral responses, supporting programmatic campaign execution and subscriber lifecycle management.
Affy Tapple, LLC IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2020 2020
Affy Tapple, LLC CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
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Insight
Web Application Firewalls (WAF) CyberSecurity 2019 2019

IT Decision Makers and Key Stakeholders at Affy Tapple, LLC

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Affy Tapple, LLC Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Affy Tapple, LLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Affy Tapple, LLC digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Affy Tapple, LLC Technographics
Affy Tapple, LLC is a Consumer Packaged Goods organization based in United States, with around 100 employees and annual revenues of $15.0 million.
Affy Tapple, LLC operates a diverse technology stack with applications such as Sage 500 ERP (formerly MAS 500), Acquisio and Listrak, covering areas like ERP Financial, Artificial Intelligence Marketing and Marketing Automation.
Affy Tapple, LLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sage, Acquisio and Listrak.
Affy Tapple, LLC recently adopted applications including Sage 500 ERP (formerly MAS 500) in 2020, Microsoft Azure Cloud Services in 2020 and Imperva Sonar in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Affy Tapple, LLC’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Affy Tapple, LLC’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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