AFL Northern Territory
70 Abala Road,
Marrara, 0812, NT,
Australia
Marrara, 0812, NT,
Australia
61 8 8980 4801
Leisure and Hospitality
AFL Northern Territory Technographics
AFL Northern Territory Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFL Northern Territory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 AFL Northern Territory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFL Northern Territory has purchased the following applications: FlexiPurchase (OEM Fraedom Spendvision) for Expense Management in 2016, Microsoft 365 for Collaboration in 2017, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFL Northern Territory is running and its propensity to invest more and deepen its relationship with National Australia Bank , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFL Northern Territory revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFL Northern Territory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFL Northern Territory Tech Stack and Enterprise Applications
AFL Northern Territory ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| National Australia Bank | Legacy | FlexiPurchase (OEM Fraedom Spendvision) | Expense Management | ERP | n/a | 2016 | 2016 |
In 2016 AFL Northern Territory implemented FlexiPurchase (OEM Fraedom Spendvision) as its Expense Management platform. The deployment established a centralized purchase and expense processing workflow to support administrative and finance functions at the Darwin office, with documented day to day use by reception staff for Flexi purchase processing and finance related tasks.
The implementation was configured to handle purchase request processing, expense submission and approvals, banking and EFTPOS transaction logging, travel coordination support, stationery and postage ordering, and administrative accommodation coordination tied to staff induction activities. FlexiPurchase (OEM Fraedom Spendvision) was used to standardize purchase handling and to provide a single application for routine procurement and expense activities performed by receptionist and finance staff.
Operational coverage included the AFL Northern Territory Darwin site and adjacent administrative activities such as fleet car management coordination and travel bookings, reflecting cross functional impact on finance, procurement, travel administration, human resources related induction logistics, and office services. Governance practices emphasized centralized processing and staff level approval workflows to align receptionist processing responsibilities with finance controls.
Resume evidence indicates the platform has been part of AFL Northern Territory administrative operations from 2016 to present, supporting ongoing purchase processing and administrative support tasks without named third party system integrators.
|
AFL Northern Territory Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, AFL Northern Territory implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is deployed as a cloud SaaS tenant to provide core collaboration, email and productivity services across the organization, and Microsoft 365 components are observable on the AFL Northern Territory public website.
For a roughly 50 employee leisure and hospitality organization the deployment focuses on standard Microsoft 365 functional areas, including Exchange Online for mail, SharePoint Online for document management, Microsoft Teams for communication, OneDrive for personal file storage, and the Office productivity suite. Identity and access management is handled through Azure Active Directory that is bundled with Microsoft 365, supporting user provisioning, license administration and tenant-level configuration. Operational coverage targets staff collaboration, email and document workflows across administrative and operational functions, with governance administered via the Microsoft 365 admin center and policy controls for access and data retention.
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AFL Northern Territory CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, AFL Northern Territory deployed Intuit Mailchimp as its Marketing Automation solution. AFL Northern Territory is a leisure and hospitality organization with roughly 50 employees and AUD 6,000,000 in revenue, and it uses Mailchimp on its website to manage audience contact and outreach.
The implementation centers on core Marketing Automation capabilities, including email campaign management, audience segmentation, sign up form embedding, template driven content, and campaign automation workflows typical of Intuit Mailchimp. Configuration emphasis for a small organization is proportionate, focusing on lightweight list management, reusable campaign templates, and embedded web forms to capture member and fan data.
The deployment integrates Intuit Mailchimp with the AFL Northern Territory website to capture subscriptions and manage digital communications, creating a direct channel between web traffic and the marketing audience. Operational ownership is concentrated in marketing and communications, with campaign configuration and execution managed by a centralized team and governance aligned to marketing processes rather than broad IT orchestration.
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AFL Northern Territory PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
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AFL Northern Territory IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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AFL Northern Territory CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
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|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AFL Northern Territory
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AFL Northern Territory Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AFL Northern Territory IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AFL Northern Territory digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AFL Northern Territory Technographics
AFL Northern Territory is a Leisure and Hospitality organization based in Australia,
with around 50 employees and annual revenues of $6.0 million.
AFL Northern Territory operates a diverse technology stack with applications such as
FlexiPurchase (OEM Fraedom Spendvision), Microsoft 365 and Intuit Mailchimp,
covering areas like Expense Management, Collaboration and Marketing Automation.
AFL Northern Territory has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as National Australia Bank, Microsoft and Intuit.
AFL Northern Territory recently adopted applications including
Proofpoint Email Security and Protection in 2021, Twilio Sendgrid in 2020 and Servers Australia Cloud Hosting in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFL Northern Territory’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AFL Northern Territory’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFL Northern Territory technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.