AFMInc
2 N LaSalle Street, Suite 1200,
Chicago, 60602, IL,
United States
Chicago, 60602, IL,
United States
1 707-222-6000
Consumer Packaged Goods
AFMInc Technographics
AFMInc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFMInc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 AFMInc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFMInc has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2011, Automattic Jetpack CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFMInc is running and its propensity to invest more and deepen its relationship with Google , Oracle , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFMInc revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFMInc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFMInc Tech Stack and Enterprise Applications
AFMInc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, AFMInc implemented Google Workspace (Formerly Google G-Suite) to establish cloud-native collaboration and corporate email infrastructure. The deployment supports core Collaboration needs for a 30-employee Consumer Packaged Goods business.
The Google Workspace implementation includes Gmail for domain email, Google Drive for centralized file storage, Google Docs and Sheets for real-time content co-authoring, and Google Calendar for shared scheduling, reflecting standard Collaboration functional modules. AFMInc uses administrative controls for user provisioning and group management to align accounts with business roles, consistent with small business operational scale.
The implementation is publicly referenced on the company website, indicating Workspace is used for external email routing and for team collaboration workflows exposed in customer support and marketing functions. Governance is centered on Workspace administration and shared-drive access patterns, enabling collaborative content creation across marketing, operations, and customer service.
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AFMInc eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, AFMInc implemented Oracle NetSuite Commerce to establish its eCommerce channel for its consumer packaged goods business. Oracle NetSuite Commerce was deployed as a cloud-hosted commerce platform providing storefront and catalog management, product content management, shopping cart and checkout workflows, order capture and order management capabilities. The implementation included modules for inventory visibility, pricing and promotions management, and content management to support merchandising and product pages.
Operational scope focused on AFMInc's direct-to-consumer eCommerce operations in the United States, with platform administration handled by a compact cross-functional team spanning eCommerce, operations and marketing. Governance emphasized centralized catalog control, defined order processing workflows, and configuration-driven merchandising and pricing rules appropriate for a 30-employee organization. The deployment aligns AFMInc Oracle NetSuite Commerce eCommerce with standard small CPG commerce practices, prioritizing rapid SaaS delivery, centralized product and order workflow management, and online sales orchestration.
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AFMInc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, AFMInc implemented Automattic Jetpack CRM on their website. AFMInc uses Automattic Jetpack CRM in the CRM category to capture and centralize customer and lead data generated through its public site.
Configuration emphasizes site-embedded contact capture and contact management, consolidating webform submissions into customer records and activity timelines. Typical CRM functional workflows implemented include segmentation, simple pipeline tracking and list management to support direct marketing and sales follow up. The implementation leverages Automattic Jetpack CRM application-level configuration rather than separate middleware.
Operational coverage is internal and proportional to a 30 employee Consumer Packaged Goods business, with usage concentrated in marketing, small sales operations and customer support functions. The system coordinates online lead capture with downstream manual sales processes and email outreach, keeping data flows routed from the website into the CRM instance. Data access and administration are handled at the application admin level tied to the company web environment.
Governance is centralized to site administrators and marketing owners, with process changes focused on routing web leads into defined contact lists and sales pipelines. No implementation partner is specified and the deployment is managed within the vendor application and the company website.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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AFMInc TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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AFMInc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AFMInc
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Sales- Heatsheets | Director | Finance | |
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Founder and Chief Technology Officer | CXO | IT | |
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VP Operations | VP | Operations | |
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Apps Being Evaluated by AFMInc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AFMInc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AFMInc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AFMInc Technographics
AFMInc is a Consumer Packaged Goods organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
AFMInc operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Oracle NetSuite Commerce and Automattic Jetpack CRM,
covering areas like Collaboration, eCommerce and CRM.
AFMInc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Oracle and Automattic.
AFMInc recently adopted applications including
Google Cloud Platform (GCP) in 2021, NextRoll Cookie Consent Banner in 2019 and Intuit Mailchimp in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFMInc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AFMInc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFMInc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.