Fendt International
Johann-Georg-Fendt-Strasse 4,
Marktoberdorf, 87616,
Germany
Marktoberdorf, 87616,
Germany
49 8342-770
Manufacturing
Fendt International Technographics
Fendt International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fendt International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6331 Fendt International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fendt International has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2016, SAP Commerce Cloud (ex Hybris) for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fendt International is running and its propensity to invest more and deepen its relationship with SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fendt International revenues, which have grown to $2.33 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fendt International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Fendt International Tech Stack and Enterprise Applications
Fendt International ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, Fendt International implemented SAP S/4 HANA as its ERP Financial system, replacing SAP ERP ECC 6.0. The SAP S/4 HANA deployment centralized core finance and transactional processing across the manufacturing organization, aligning general ledger, billing, and order to cash workflows with enterprise master data.
Configuration work emphasized financial modules common to ERP Financial deployments, including general ledger, accounts payable, accounts receivable, and integrated order to cash processing, while instrumenting interfaces for CPQ and e-commerce order capture. The implementation integrated CPQ configuration workflows with SAP S/4 HANA financial postings to maintain transactional consistency between front end configurators and back end accounting, with extensions to support online and offline dealer configurators.
Integrations connected SAP S/4 HANA to Salesforce CRM, Adobe AEM, AWS, SAP Hybris, SAP Data Services, SAP Cloud User Management, and ForgeRock, within an API led integration architecture that managed more than 500 APIs. The integration scope covered CPQ, e-commerce, dealer hubs, inventory and real time pricing, mobile sales applications, and FENDT.One Smart Farming FMIS telemetry and machine data, enabling unified order management and inventory visibility across EMEA, North America, and APAC.
Program governance used Architect Council design reviews and technical and commercial evaluations of modules prior to SDLC implementation, driving consistent integration patterns and reusable services. Program notes cite streamlined farm and equipment data management, unified dealer and e-commerce order flows, and dealer mobile CPQ enablement as documented outcomes from the SAP S/4 HANA integration effort.
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Fendt International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016 Fendt International implemented SAP SuccessFactors Recruiting as its applicant tracking solution. SAP SuccessFactors Recruiting is deployed as the Recruiting,Applicant Tracking System and is published on Fendt's public careers portal at https://career4.successfactors.com/careers, serving as the primary channel for job postings and application intake.
The deployment leverages SAP SuccessFactors Recruiting Management as the operational ATS, with configuration focused on requisition creation, job posting syndication to the careers site, application capture, candidate profile management, interview scheduling, pipeline tracking, and offer workflow orchestration. Standard Recruiting Management capabilities are used to define job templates, candidate stages, and recruiter and hiring manager roles within the system.
Operational coverage centers on HR and Talent Acquisition teams at Fendt International, with the ATS running as the front-end recruiting experience on the company careers site. Governance controls were implemented through role-based permissions, approval chains for requisitions and offers, and standardized recruiting workflows to ensure consistent candidate lifecycle management. Ongoing administration includes careers site integration and ATS configuration to align hiring processes with corporate recruiting policies.
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Fendt International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Fendt International implemented SAP Commerce Cloud (ex Hybris) as the eCommerce platform to establish an online spare parts sales channel. The initiative is associated with the Business Manager online sales spare Parts EME role and was aligned with AGCO Digital Customer Experience.
The deployment focused on core SAP Commerce Cloud (ex Hybris) capabilities such as storefront, product catalog management tailored to spare parts hierarchies, pricing and promotions, and web order capture to support aftersales commerce workflows. Configuration emphasized catalog segmentation and search driven navigation to handle complex parts metadata and fitment logic common in manufacturing spare parts commerce. The implementation used standard commerce modules and orchestration patterns consistent with an enterprise eCommerce platform.
Operational coverage targeted sales and aftersales functions across the EME region, providing dealer and customer self-service touchpoints via the online platform. The SAP Commerce Cloud implementation was positioned within AGCO Digital Customer Experience to align commerce journeys with group level digital initiatives.
Governance and delivery were organized under an AGILE SAFE team model, with the Business Manager online sales spare Parts EME acting as product owner and governance sponsor. Incremental releases and cross functional coordination between product, commerce, and aftersales teams structured the rollout and ongoing enhancements.
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Fendt International SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Advanced Planning and Scheduling | SCM |
|
2013 | 2013 |
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Fendt International PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2017 | 2017 |
|
|
|
|
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Quality Management | PLM and Engineering |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Fendt International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
SAP SNC (Supply Network Collaboration) Project Manager | Manager | Supply Chain | |
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SAP Team Lead Application Management | Material Logistics | Manager | Supply Chain | |
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Business Manager E-Commerce SAP Hybris | Manager | IT | |
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Director IT - SAP Plan&Make Domain Leader | Director | IT | |
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Apps Being Evaluated by Fendt International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fendt International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fendt International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fendt International Technographics
Fendt International is a Manufacturing organization based in Germany,
with around 6331 employees and annual revenues of $2.33 billion.
Fendt International operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Recruiting and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Recruiting, Applicant Tracking System and eCommerce.
Fendt International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Fendt International recently adopted applications including
SAP S/4 HANA in 2020, SAP Commerce Cloud (ex Hybris) in 2017 and SAP Product Lifecycle Management in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fendt International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fendt International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fendt International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.