Chester, CH1 1RQ,
United Kingdom
Agency97 Technographics
Agency97 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agency97 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Agency97 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agency97 has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agency97 is running and its propensity to invest more and deepen its relationship with Drift , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agency97 revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agency97 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agency97 Tech Stack and Enterprise Applications
Agency97 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Agency97 deployed Drift AI Chatbot on its website, implementing a vendor-hosted conversational interface in the Chatbots and Conversational AI category. Agency97 uses Drift AI Chatbot to provide real-time visitor engagement and to support sales, marketing, and customer support business functions on its public site.
The implementation centers on a site-embedded chat widget and configured conversational playbooks, including automated lead capture, qualification scripts, and routing to human agents for handoff. Operational ownership is aligned to client-facing staff and marketing personnel who maintain conversation flows and scheduling handoffs, while the configuration focuses on conversation orchestration, intent detection, and lead enrichment consistent with Chatbots and Conversational AI capabilities.
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Agency97 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Agency97 deployed Microsoft 365 to support Collaboration across the company. The UK professional services firm with about 10 employees configured a cloud tenant level deployment to provide core productivity, client communication, and internal collaboration capabilities. User provisioning and access management were handled at the tenant level to enable email, calendaring and collaborative document workflows for consulting and delivery activities.
Microsoft 365 deployment at Agency97 included Collaboration components such as Microsoft Teams for meetings and chat, Exchange Online for mail and calendar, SharePoint and OneDrive for document storage and file sharing, and Office apps for content authoring. Agency97 is using Microsoft 365 on their website. Governance emphasis aligned with the small team scale, focusing on tenant administration, identity and access controls, and basic collaboration policies to manage secure sharing and client facing communications.
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Agency97 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Agency97 deployed Hotjar on its public website. The deployment is cataloged under the Customer Experience category, and it establishes client side behavior capture and qualitative feedback collection for the agency's web presence. Agency97 Hotjar Customer Experience supports marketing and user experience functions by surfacing click heatmaps, session replays, and on page feedback.
The implementation uses the Hotjar tracking snippet embedded site wide, configured to collect heatmaps, session recordings, conversion funnel data, and feedback polls and surveys consistent with common Hotjar capabilities. Configuration focused on capturing interactions around navigation flows and lead capture forms, with sampling and data retention set for a small team operational model. Access to Hotjar analysis is provisioned to the agency's core digital and marketing personnel for investigation and content iteration.
Operational scope is limited to the company website hosted at the agency domain and supports ongoing UX reviews and marketing optimization work. Governance follows role based access and periodic review of qualitative recordings and feedback, and insights are folded into the agency's analytics and content workflows for iterative site changes.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Agency97 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Agency97
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Agency97 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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