AGF Technographics
AGF Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AGF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 116 AGF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AGF has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Hotjar for Customer Experience in 2017, Microsoft Azure Monitor for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AGF is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AGF revenues, which have grown to $25.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AGF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AGF Tech Stack and Enterprise Applications
AGF Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, AGF implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment covers AGF's 116 employees in the Denmark-based media organization and is used to support internal communication, document collaboration, file storage, and scheduling across departments and functions.
The implementation uses core Google Workspace modules including Gmail, Google Drive, Google Docs and Sheets, Google Calendar, Google Meet, and the Google Workspace Admin console for user and device management. Configuration patterns align with Collaboration workflows, including shared drives for team content, collaborative editing controls, and calendar resource scheduling to support content production and administrative operations.
The deployment is visible on AGF's public website, which references Google Workspace components, indicating integration of Workspace assets with web-facing operations. Operational governance is administered through the Google Workspace Admin console to provision accounts, manage access controls and sharing policies, and enforce organization-wide collaboration controls across departments, aligning AGF Google Workspace Collaboration with the companys internal collaboration and content workflows.
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AGF CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, AGF implemented Hotjar. Hotjar is a Customer Experience application deployed on AGF's website to capture browser based user behavior for analysis. The implementation used the Hotjar JavaScript tracking snippet embedded across public pages, enabling session recordings, heatmaps, conversion funnel visualization, and onsite feedback widgets.
The deployment targeted the corporate website and supported digital marketing and user experience workflows by providing qualitative analytics and interaction traces for page level analysis. Collected data is client side and oriented toward behavioral analysis, with outputs consumed by AGF web and UX stakeholders to inform iterative content and layout decisions.
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Marketing Automation | CRM |
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2017 | 2017 |
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AGF ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Monitor | Application Performance Management | ITSM | n/a | 2022 | 2022 |
In 2022, AGF implemented Microsoft Azure Monitor on their website to provide Application Performance Management. The deployment instruments both client side and server side telemetry on the public web presence, collecting metrics, traces and centralized logs through Azure Monitor features such as application telemetry and log analytics. Microsoft Azure Monitor is used to surface dashboards and alerting for page load performance, server response times and application exceptions, aligning the Application Performance Management capability with web operations and availability monitoring.
Operational ownership is centered on web operations and IT teams, with monitoring data consolidated into shared dashboards and rule based alerts to support incident investigation and service health oversight. The implementation emphasizes application performance telemetry, log aggregation and metric visualization, and it is configured to monitor the company website continuously. AGF, Microsoft Azure Monitor, Application Performance Management and the website are explicitly connected through this implementation to support ongoing observability and operational response.
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AGF PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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AGF IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AGF
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AGF Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||