Berkel en Rodenrijs, 2652 XL,
Netherlands
Agrona Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Agrona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Agrona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agrona has purchased the following applications: Teamleader CRM for CRM in 2018, Exact Synergy for Document Management in 2018, Exact Globe for ERP Financial in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agrona is running and its propensity to invest more and deepen its relationship with Visma , Exact Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agrona revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agrona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Visma | Legacy | Teamleader CRM | CRM | CRM | n/a | 2018 | 2018 | In 2018, Agrona implemented Teamleader CRM. Agrona is a Netherlands based producer of water treatment systems and bio-stimulants for agriculture and horticulture with approximately 50 employees. Teamleader CRM was positioned as the primary CRM to support sales acquisition and marketing activities. Teamleader CRM was configured for contact and account management, opportunity and pipeline tracking, task and appointment scheduling, and lightweight marketing workflows including email templates and lead capture forms. The implementation favored small business scale configurations, with HTML and CSS skills applied to customize email templates and web lead forms, and SEO practices used to shape inbound capture workflows. Operational scope covered the sales and marketing teams, with the Sales Engineer responsible for acquisition, marketing, website management using WordPress CMS, and CRM administration. The deployment ran alongside WordPress and Exact Synergy and Exact Globe for back office and administrative processes, and governance emphasized standardized contact records, defined sales stages, and task workflow rules to align website leads and sales activity in Teamleader CRM. |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | n/a | 2018 | 2018 |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Globe | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 | In 2018 Agrona implemented Exact Globe as its ERP Financial system. The deployment positioned Exact Globe as the core financial backbone for this 50 person Dutch producer of water treatment systems and bio-stimulants, supporting finance and commercial functions alongside existing CRM and website tools. Exact Globe was configured to provide standard ERP Financial capabilities, including general ledger configuration, accounts payable, accounts receivable, invoicing and bank reconciliation workflows. The implementation emphasized a compliant chart of accounts and fiscal posting rules appropriate for Dutch VAT handling, and reporting structures to support month end close and invoicing processes. The Exact Globe environment operated alongside a WordPress CMS for website management and CRM systems Teamleader and Exact Synergy, with integration work focused on aligning customer master records and sales-to-invoice flows between the CRM layer and Exact Globe. Operational coverage centered on finance and sales teams, with the company’s sales engineering function responsible for acquisition, marketing, website updates and CRM coordination during the rollout and ongoing operations. Governance was handled internally, with finance owning ledger and reconciliation controls and commercial teams controlling customer and order entry processes. Exact Globe served as the authoritative ERP Financial application for Agrona, establishing structured financial processes and system ownership across the organization. |
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