Aimpoint
Aimpoint Technographics
Aimpoint Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aimpoint and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Aimpoint employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aimpoint has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aimpoint is running and its propensity to invest more and deepen its relationship with Teamtailor , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aimpoint revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aimpoint intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aimpoint Tech Stack and Enterprise Applications
Aimpoint HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Aimpoint implemented Teamtailor ATS on its public careers site karriar.aimpoint.se, embedding the Teamtailor ATS careers front end as the primary recruiting touchpoint. Aimpoint implemented Teamtailor ATS as its Recruiting,Applicant Tracking System to centralize job posting, candidate capture, and applicant tracking for corporate recruiting activities in Sweden.
The implementation leverages category-aligned capabilities typical of an applicant tracking system, including career site integration, job requisition publishing, candidate profile management, configurable hiring stages, and workflow-driven candidate pipelines. Operational scope centers on recruiting and HR functions, with access controls and user roles configured for hiring managers and HR administrators to manage end-to-end recruitment processes. Governance focused on standardizing hiring stages and pipeline ownership to ensure consistent candidate progression and centralized record keeping within the Teamtailor ATS environment.
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Aimpoint Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
Aimpoint implemented Microsoft 365 in 2016. The Microsoft 365 deployment provides Collaboration capabilities for the Sweden-based manufacturing company with approximately 20 employees, supporting core office productivity and communication needs.
The Microsoft 365 implementation is centered on standard collaboration workloads, including Exchange Online for email, Microsoft Teams for real-time chat and meetings, SharePoint Online for intranet and document collaboration, OneDrive for Business for personal cloud storage, and Office desktop and web apps for document authoring. Configuration aligns with a small-business tenancy model, with license assignment and tenant-level settings used to control access and compliance features.
Public signals indicate Microsoft 365 is referenced on the company website, suggesting integration of Microsoft identity or hosted content elements into web operations alongside internal collaboration use. Operational coverage is company-wide, enabling internal communications, document sharing, and meeting orchestration across administrative and operational functions within the organization.
Governance is implemented through centralized tenant administration and standard Microsoft 365 user provisioning and license management, consistent with small-scale rollouts for manufacturing SMEs. The implementation emphasizes platform-level Collaboration services rather than bespoke integrations or third-party middleware.
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Aimpoint CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Aimpoint implemented Hotjar on its public website to add behavioral analytics and direct user feedback. Aimpoint deployed Hotjar as part of its Customer Experience tooling, establishing Hotjar to support customer experience and marketing business functions. The implementation covered page level instrumentation across the corporate site at aimpoint.se.
Configuration emphasized standard Hotjar capabilities such as session recordings, heatmaps, conversion funnels, and on page feedback widgets and surveys, with targeted capture rules for product pages and contact flows. The setup included event tracking and sampling controls to manage data volume for a small team, and Hotjar was provisioned to capture qualitative signals used alongside quantitative web analytics. Hotjar was instrumented at the page and event level to surface usability friction and content engagement patterns.
Operational ownership resides with marketing and product stakeholders who use Hotjar insights to prioritize UX adjustments and content updates, with team based access controls and tag governance defined for captured sessions. Rollout was limited to the public website and selected customer journey pages, reflecting Aimpoint size and a web driven sales and support motion. The deployment positioned Hotjar as Aimpoint Hotjar Customer Experience solution supporting marketing and product business functions.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Aimpoint TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Aimpoint PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Aimpoint IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Aimpoint CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Aimpoint
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Aimpoint Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aimpoint IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aimpoint digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aimpoint Technographics
Aimpoint is a Manufacturing organization based in Sweden,
with around 20 employees and annual revenues of $2.0 million.
Aimpoint operates a diverse technology stack with applications such as
Teamtailor ATS, Microsoft 365 and Hotjar,
covering areas like Recruiting, Applicant Tracking System, Collaboration and Customer Experience.
Aimpoint has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Microsoft and Contentsquare.
Aimpoint recently adopted applications including
Hotjar in 2022, Xandr Invest (ex AppNexus DSP) in 2022 and Usercentrics Consent Management Platform (CMP) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aimpoint’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aimpoint’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aimpoint technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.