Air France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Air France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38000 Air France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air France has purchased the following applications: DocuSign eSignature for Digital Signing in 2021, AbleCommerce for eCommerce in 2018, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air France is running and its propensity to invest more and deepen its relationship with DocuSign , AbleCommerce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air France revenues, which have grown to $36.27 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Air France deployed DocuSign eSignature as a Digital Signing solution on its public website. The deployment embeds DocuSign eSignature into customer-facing web flows to enable electronic signature capture, document delivery, and signed agreement management directly within online interactions.
The implementation leverages template-driven document generation, in-browser signature capture, identity verification options, and compliance-oriented audit trails and certificate retention consistent with Digital Signing functional patterns. DocuSign eSignature is configured to render on both desktop and mobile browsers and to orchestrate document lifecycle events through web-embedded signing workflows and API-based transaction handling.
Operational coverage is focused on the Air France website and impacts customer service and online customer account interactions where signed consent or agreements are required. Governance centers on template administration, signature policy controls, and audit logging using DocuSign eSignature administrative features, aligning signing workflows with regulatory and operational controls.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AbleCommerce | Legacy | AbleCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Air France implemented AbleCommerce on its website, deploying the AbleCommerce application to handle customer facing online sales and transaction workflows. The implementation is categorized as eCommerce and centers on the web storefront, catalog presentation, shopping cart and checkout processes that support online order capture.
As deployed for Air France, AbleCommerce functions as the primary eCommerce layer on the corporate web channel, interfacing with web content delivery and customer account areas. Typical eCommerce deployments of AbleCommerce include capabilities for product presentation, promotions, order capture and order management, and are commonly integrated with payment gateways, customer account systems and backend order processing to support customer service and commercial operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Air France deployed Hotjar on its public website to capture on page user behavior and feedback. The Hotjar deployment sits in the Customer Experience category and is implemented as a client side instrumentation layer within the website front end.
Implementation includes Hotjar modules such as session recordings, heatmaps, on page surveys and feedback widgets, configured to capture click, scroll and form interaction data consistent with web behavioral analytics. The deployment architecture uses a lightweight JavaScript tracking snippet embedded in the site, enabling UX, digital product and marketing teams to analyze session replay, funnel drop off and qualitative feedback at the page level. Governance emphasized site level configuration, sampling and data capture rules to scope data collection to digital channels, positioning Hotjar as a front end Customer Experience tool for Air France.
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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