Bochum, 44807,
Germany
Air Products Technographics
Air Products Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Air Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 330 Air Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air Products has purchased the following applications: Brightcove for Audio Video and Web Conferencing in 2014, Sitecore CMS for Web Content Management in 2014, Google Tag Manager for Tag Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air Products is running and its propensity to invest more and deepen its relationship with Brightcove , Sitecore , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air Products revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Air Products Tech Stack and Enterprise Applications
Air Products Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2014 | 2014 |
In 2014, Air Products implemented Brightcove to deliver hosted video content on its corporate website. The deployment is aligned with the Audio Video and Web Conferencing category and is observable through embedded Brightcove players on airproducts.de. Brightcove is used as the primary video delivery and playback layer for site-based media assets.
The implementation leverages Brightcove capabilities typical for web video deployments, including centralized video asset management, player embedding for responsive playback, CDN-based adaptive streaming, and platform analytics for content telemetry. Integration scope is focused on the public website and the marketing and corporate communications function, with content publishing and player configuration managed through Brightcove's portal and implemented via embedded player code on site pages. Governance is operationally centered on web content workflows and media publishing controls rather than on cross-enterprise system integration.
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Air Products Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Air Products implemented Sitecore CMS for Web Content Management on its corporate website to centralize content authoring and publishing. Sitecore CMS is deployed to manage public web pages, editorial workflows, templates, and digital assets, and it supports role based access for marketing and web operations teams.
The implementation exhibits a classic authoring and delivery topology common to Web Content Management deployments, separating content creation from content delivery and enabling templated page composition, media library management, and staged publishing workflows. Operational scope centers on the company website and the marketing function, with governance focused on editorial handoffs, approval workflows, and permissions based on content responsibilities.
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Air Products CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2014 | 2014 |
In 2014, Air Products implemented Google Tag Manager. The deployment centralized Tag Management for marketing and analytics across the company website hosted in Germany, positioning Google Tag Manager as the primary client side tag orchestration layer.
Configuration emphasized a single web container and dataLayer instrumentation to standardize event capture and feed tags, with implementation of tag orchestration, triggers, variables, container versioning, and asynchronous tag loading to manage analytics and marketing tag workflows. The Google Tag Manager configuration leveraged environments and preview testing to validate changes before publication.
Operational scope focused on the public website and shifted control to marketing and web operations teams, establishing container governance and publication controls. Governance practices included environment separation, preview and publish workflows, and role based permissions for editors and approvers, enabling centralized management of client side tag behavior across pages.
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Air Products TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Air Products IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Air Products
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Air Products Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||