AirAsia China Technographics
AirAsia China Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AirAsia China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 AirAsia China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AirAsia China has purchased the following applications: Ada AI Chatbot for Chatbots and Conversational AI in 2025, Conviva for Analytics and BI in 2025, Workplace by Facebook for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AirAsia China is running and its propensity to invest more and deepen its relationship with Ada Support , Conviva , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AirAsia China revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AirAsia China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AirAsia China Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, AirAsia China deployed Ada AI Chatbot on their website to introduce a conversational customer interface. The Ada AI Chatbot implementation falls under the Chatbots and Conversational AI category and is delivered as a web-embedded, cloud-hosted conversational layer on airasia.cn to handle front-line customer inquiries.
The deployment focused on standard conversational AI modules, including intent classification and natural language understanding, a visual flow builder for authoring automated conversations, and knowledge base driven FAQ coverage. Configuration emphasized multilingual conversational flows with Chinese language support and scripted escalation triggers to route complex queries to human agents.
The Ada AI Chatbot is operated as a site-level widget tied into AirAsia China’s customer support intake, enabling conversation-to-agent handoff through existing support channels and preserving context across the exchange. Telemetry and conversational logs are captured for iterative tuning, with the chatbot serving as the primary web-tier engagement point for reservations and customer service inquiries.
Governance was structured around centralized conversational content ownership, change control for flow updates, and shift in front-line triage processes to include bot-first routing before human intervention. Operational responsibility spans the web customer service function and requires cross-team coordination between content owners and support agents for ongoing dialogue optimization.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at AirAsia China
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AirAsia China Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||