Valencia, 46005,
Spain
Aitana Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aitana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Aitana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Aitana has purchased the following applications: Giosg Live Chat for Chatbots and Conversational AI in 2024, Objective Platform for Analytics and BI in 2024, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aitana is running and its propensity to invest more and deepen its relationship with Giosg , Zendesk , Objective Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aitana revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aitana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Giosg | Legacy | Giosg Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Aitana implemented Giosg Live Chat on its public website. The deployment brings Chatbots and Conversational AI capability via the Giosg Live Chat application to Aitana's customer-facing digital channel, supporting sales, pre sales and support business functions.
The implementation configures a web embedded chat widget and an agent console for live operators, combined with bot driven automated responses and configurable routing rules for visitor sessions. Features include proactive visitor invitations, canned response libraries, session transcript capture and conversational analytics consistent with Chatbots and Conversational AI solutions. Configuration work emphasized conversation flow design, intent mapping and escalation rules to ensure defined handoff from automated chat to human agents.
Deployment scope is the corporate website hosted in Spain and the solution is positioned to support commercial and support teams for customer engagement and lead qualification workflows. Governance focuses on operator workflow control, content governance for scripted responses, and operational processes for chat monitoring and transcript review. The narrative centers on the Giosg Live Chat application and its role within Aitana as an on site, customer engagement layer.
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Objective Platform | Legacy | Objective Platform | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Aitana deployed Objective Platform on its website as a primary Analytics and BI capability for capturing and surfacing web interaction data. Objective Platform is being used to support web analytics, visualization, and self-service reporting across the company website, aligning Aitana Objective Platform Analytics and BI with digital insights for marketing and client engagement functions.
The implementation is structured as an embedded analytics layer on the corporate website, with configuration focused on event level capture, data ingestion and transformation, visualization dashboards, and role based access for business users. Objective Platform provides standard Analytics and BI functionality including data modeling, interactive dashboards, and ad hoc query or exploration tools to support marketing and service analytics workflows.
Operational ownership is concentrated within Aitana’s digital analytics and marketing teams, with governance oriented around access controls and content publishing for site embedded reports. The deployment scope is the public web presence of Aitana in Spain and it is positioned to inform digital marketing, client services reporting, and web experience analysis through the Objective Platform Analytics and BI instance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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CRM
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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