Manukau, 2146,
New Zealand
Aj Park Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aj Park and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Aj Park employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aj Park has purchased the following applications: Microsoft 365 for Collaboration in 2020, SilverStripe CMS for Web Content Management in 2017, Avanser Call Tracking for Call Tracking and Recording in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aj Park is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , SilverStripe Ltd. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aj Park revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aj Park intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SilverStripe Ltd. | Legacy | SilverStripe CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avanser | Legacy | Avanser Call Tracking | Call Tracking and Recording | CRM | n/a | 2020 | 2020 |
In 2020, Aj Park implemented Avanser Call Tracking on their public website as a targeted deployment within the Call Tracking and Recording category. Aj Park used Avanser Call Tracking to instrument web-driven inbound voice interactions, establishing a persistent call capture layer tied to their online lead channels.
The implementation leverages core Avanser Call Tracking capabilities common to the category, including dynamic number insertion, call recording, call analytics, and session level attribution to associate web sessions with phone conversations. Configuration work focused on embedding Avanser tracking scripts across contact and lead capture pages and enabling click to call tracking, with standard portal-based settings used to manage number pools, recording policies, and reporting views.
Operationally the deployment covers website-driven marketing and client intake workflows, providing centralized call visibility for digital marketing and front office teams. Governance and ongoing administration are managed through the Avanser application console, where tracking configurations, recording controls, and analytics dashboards are provisioned and maintained for the Aj Park web channel.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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