Palaiseau, 91120,
France
Aktuel Evenements Technographics
Aktuel Evenements Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aktuel Evenements and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 Aktuel Evenements employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aktuel Evenements has purchased the following applications: Lotame DMP for Data Management Platform in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aktuel Evenements is running and its propensity to invest more and deepen its relationship with Lotame , Inmar Intelligence , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aktuel Evenements revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aktuel Evenements intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aktuel Evenements Tech Stack and Enterprise Applications
Aktuel Evenements CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2022 | 2022 |
In 2022, Aktuel Evenements deployed Lotame DMP as a Data Management Platform on its public website. The Lotame DMP is implemented as a client-side data collection and audience management layer embedded in site pages to centralize user signals and audience definitions.
The implementation uses core Data Management Platform capabilities, including tag-based data ingestion, first-party audience stitching, segmentation, and audience activation workflows. Lotame DMP configuration focuses on audience taxonomy and segment orchestration to support digital advertising and visitor-level targeting across programmatic channels.
Operational responsibility sits with the digital marketing and advertising functions, where Lotame DMP feeds audience definitions into downstream advertising and analytics ecosystems via standard pixel and tag integrations. Governance emphasizes centralized audience governance and privacy controls suitable for a France-based website, with the platform positioned as the authoritative audience store for site-driven marketing efforts.
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics, Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Aktuel Evenements IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Aktuel Evenements deployed Microsoft Azure Cloud Services to host its public website, aligning its web presence with the Application Hosting and Computing Services category. The deployment supports the company’s professional services operations in France and is centered on hosting web assets and public content delivery using Microsoft Azure Cloud Services as the primary application hosting layer.
The implementation is described in terms consistent with Application Hosting and Computing Services, with Azure providing scalable compute and platform hosting capabilities for web workloads, object storage for site assets, and edge delivery to optimize content distribution. Operational responsibility is concentrated in the internal IT and web teams, with configuration management, certificate lifecycle processes, and role based access controls implied as part of standard cloud governance for hosted public sites, while monitoring and backup functions are applied to maintain availability and content integrity.
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IT Decision Makers and Key Stakeholders at Aktuel Evenements
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Apps Being Evaluated by Aktuel Evenements Executives
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