Grand Blanc, 48439, MI,
United States
Al Serra Chevrolet Technographics
Al Serra Chevrolet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Serra Chevrolet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Al Serra Chevrolet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Serra Chevrolet has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2019, CDK Global DMS for Dealership Management in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Serra Chevrolet is running and its propensity to invest more and deepen its relationship with Hireology , CDK Global , RouteOne or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Serra Chevrolet revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Serra Chevrolet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Serra Chevrolet Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Al Serra Chevrolet embedded Hireology as its online hiring platform. Hireology is a Recruiting,Applicant Tracking System integrated into the dealership website to capture applicants directly through job postings and the careers page.
The deployment aligns with typical Recruiting,Applicant Tracking System capabilities, providing online job posting management, applicant intake from the public careers page, candidate profile collection, interview workflow orchestration, and centralized applicant tracking. Operational ownership is centered with the dealership HR function and hiring managers across sales, service, parts, and administrative departments, who use the embedded Hireology interface for candidate review and workflow coordination. The implementation centralizes the website intake stream into the Hireology application, standardizing recruiting workflows and applicant data handling within the dealership hiring process.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Al Serra Chevrolet implemented CDK Global DMS. The deployment aligns with the Dealership Management category and is surfaced on the dealership website, indicating a configuration that connects online customer touchpoints to back office dealer systems.
The CDK Global DMS implementation applies core Dealership Management capabilities typical for franchised dealers, including inventory management, sales desk and deal processing, service and parts workflows, and finance and insurance oriented transaction processing. Configuration emphasis appears to be on modular functional areas and dealer-facing administrative controls suitable for a dealership of this size.
Integration signals show the CDK Global DMS is embedded with the public website to support online vehicle listings, capture and route sales leads, and enable service appointment requests to flow into dealer operations. Operational coverage is centered on sales, service and parts business functions within the dealership in the United States.
Governance and operational workflow design are expected to prioritize role based access for sales, service and parts teams, structured work queues for website leads, and process orchestration for appointment and deal management inside CDK Global DMS. These elements position the application as the central transactional and customer engagement system for the dealership.
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Loan Management | ERP Services and Operations |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Al Serra Chevrolet implemented LivePerson Conversational Cloud on its public website. The deployment uses LivePerson Conversational Cloud in the Chatbots and Conversational AI category to provide a web‑hosted conversational interface for customer engagement and lead capture.
The implementation is centered on an embedded web chat widget configured to manage common customer inquiries and to escalate complex conversations to live agents. Functional capabilities align with Chatbots and Conversational AI patterns, including automated messaging flows, intent recognition and context management, conversation routing for agent handoff, and operational dashboards for tuning dialog performance. Operational scope emphasizes online customer engagement for sales and service workflows at the dealership, with governance focused on bot training, conversation orchestration, and aligning agent workflows to dealership processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Al Serra Chevrolet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Al Serra Chevrolet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||