Alain Afflelou Spain
Paseo de la Castellana 89, Planta 11,
Madrid, 28046,
Spain
Madrid, 28046,
Spain
34 91-145-3222
Retail
Alain Afflelou Spain Technographics
Alain Afflelou Spain Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alain Afflelou Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Alain Afflelou Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alain Afflelou Spain has purchased the following applications: PayPal Braintree for Payment Processing in 2025, isEazy Skills for Performance and Goal Management in 2022, iAdvize Conversational Platform for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alain Afflelou Spain is running and its propensity to invest more and deepen its relationship with PayPal , Visa , PayPlug or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alain Afflelou Spain revenues, which have grown to $164.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alain Afflelou Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alain Afflelou Spain Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| isEazy | Legacy | isEazy Skills | Performance and Goal Management | HCM | n/a | 2022 | 2022 |
In 2022, Alain Afflelou Spain deployed isEazy Skills alongside isEazy LMS to power Afflelou Academy across Spain, Portugal and LATAM. The deployment recorded 52,000 training hours, approximately 80 percent active participation and 24,000 course completions in the reported year, demonstrating broad learner engagement across retail networks.
The implementation combined isEazy LMS core learning management capabilities with the isEazy Skills catalog to deliver retail learning and onboarding content, blending bespoke courses with prepackaged competency modules. The configuration covered course assignment, completion tracking, catalog management and learner reporting, and it situates isEazy Skills within a Performance and Goal Management context through its integration with the LMS and catalog-driven competency content.
Integrations were focused on the native connection between isEazy LMS and isEazy Skills, enabling synchronized course provisioning, completion records and unified learner profiles across the Afflelou Academy deployment in Spain, Portugal and LATAM. Governance and rollout were HR and L&D centric in Spain, with centralized content curation and supervisor facing reporting inferred from the combined platform, supporting retail onboarding and ongoing competency alignment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Alain Afflelou Spain implemented iAdvize Conversational Platform on its website, deploying Chatbots and Conversational AI to support online customer interactions. The deployment designated the iAdvize Conversational Platform as the primary web conversational layer for engagement on afflelou.es and for handling inbound digital inquiries.
Implementation centered on a web chat widget and automated conversational flows, combining rule based bot interactions for routine inquiries with structured handoff to live agents for more complex requests. The iAdvize Conversational Platform was configured for real time routing, visitor segmentation, reusable conversation templates, and conversation analytics to support agent assisted sales and service workflows.
Operational scope covered the online storefront at afflelou.es and the digital customer service channels of Alain Afflelou Spain, with business functions including e commerce, customer service, and appointment scheduling supported through web driven conversations. The platform enabled agent handoff and queueing within the web engagement layer and provided session monitoring and visibility into response activity for operational teams.
Governance focused on centralized conversational script management, agent training on escalation protocols, and defined escalation workflows to align web engagements with existing support processes. Ongoing operational management emphasized periodic updates to conversational content and oversight of live agent assignments to maintain consistent customer experience.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Analytics, Tag Management | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2025 | 2025 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Alain Afflelou Spain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alain Afflelou Spain Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alain Afflelou Spain Technographics
Alain Afflelou Spain is a Retail organization based in Spain,
with around 1000 employees and annual revenues of $164.0 million.
Alain Afflelou Spain operates a diverse technology stack with applications such as
PayPal Braintree, isEazy Skills and iAdvize Conversational Platform,
covering areas like Payment Processing, Performance and Goal Management and Chatbots and Conversational AI.
Alain Afflelou Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, isEazy and iAdvize.
Alain Afflelou Spain recently adopted applications including
Fastly in 2026, Cloudflare CDN in 2026 and PayPal Braintree in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alain Afflelou Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alain Afflelou Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alain Afflelou Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.