About the Customer
ALDO Group is a world leader in the creation and management of fashion footwear and accessories brands. With 3000 outlets in more than 100 countries, this international company offers three signature brands: Aldo, Boutique Spring, and GLOBO. ALDO Group employs more than 25,000 associates and carries out all of its operations from its head office in Montreal.
Scope and Challenges
SAP has announced that the ALDO Group, a world-leading creator and operator of desirable footwear and accessory brands, is using the SAP Hybris Commerce solution to enhance customer experiences across digital channels, increase sales, and support e-commerce expansion into new geographic markets.
ALDO’s previous e-commerce site was challenged with inventory inaccuracy, a lack of flexibility and poor performance during times of high website traffic. Recognizing the need for a simple way to scale and streamline e-commerce operations, ALDO turned to SAP Hybris solutions, enabling an overhaul of the company’s existing architecture and a shift toward the future of omnichannel shopping.
With more than 2,100 points of sale, the company operates under two signature brands, ALDO and Call It Spring, and one multi-brand retail concept, GLOBO. The ALDO Group wanted to engage with its global audience both in-store and across digital channels, where its customers were browsing and shopping with increasing frequency.
Outcome and Implications
Specifically, the company is using SAP Hybris Commerce to work seamlessly across channels so it can expand into new regions. Working closely with professional services personnel from SAP to upgrade its architecture, the ALDO Group was able to simplify back-end operations and offer increased visibility into the sales lifecycle. In doing so, it was able to optimize customer experiences and lay the groundwork for further growth and additional functionality.
Since the deployment of SAP Hybris Commerce, the ALDO Group has experienced the following results:
The ALDO Group plans a total site redesign in 2017. As part of the redesign, it plans to introduce unique ways to engage digital shoppers through new payment and shipping options. It will continue to provide access to global inventory across all channels, including its mobile application, mobile points of sale and in-store kiosks.
Additionally, ALDO Group transformed their BI & Analytics process by selecting SAP BusinessObjects. Furthermore, ALDO Group digitalize the Customer journey by selecting Salesforce Service Cloud
“Ten years ago, no one believed we could sell shoes online. However, we continuously exceeded our sales goals. With a need to scale and advance our commerce strategy to support our growth, we turned to SAP Hybris solutions. They have been critical to us in our commerce journey, enabling our brand to take the customer retail experience to the next level.” Said - Serge Rose, Senior Director, Customer Applications, ALDO Group.
“The ALDO Group’s customers are like most customers today. They are shopping across devices and channels and expect the businesses they interact with to deliver rich, fast and effective omnichannel solutions. We look forward to continuing this relationship with ALDO, supporting its evolution into a full omnichannel business, and enabling the best possible experience for their customers online, mobile or in stores.” -Said Brian Walker, Chief Strategy Officer, SAP Hybris.
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