Alen Corporation
9200 Waterford Centre Blvd. Suite 600,
Austin, 78758, TX,
United States
Austin, 78758, TX,
United States
1 512-436-0457
Professional Services
Alen Corporation Technographics
Alen Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alen Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Alen Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alen Corporation has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, FreeWheel Demandsuite for Agency Management in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alen Corporation is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alen Corporation revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alen Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alen Corporation Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Alen Corporation migrated from Intuit QuickBooks Enterprise to Oracle NetSuite ERP. The deployment established Oracle NetSuite ERP as the company wide ERP Financial system supporting a United States based professional services firm with approximately 130 employees. The initiative centralized financial transaction processing that had been handled in QuickBooks Enterprise.
Configuration focused on core financial modules including general ledger, accounts payable, accounts receivable, billing, cash management, and financial reporting. The implementation also incorporated project accounting and time and expense capture to align client billing and revenue recognition workflows typical for a services firm. The Oracle NetSuite ERP instance consolidated chart of accounts and standardized period close processes.
The program was driven by an internal ERP implementation team transitioning chart structures and AP AR workflows from Intuit QuickBooks Enterprise into the cloud ERP. Governance emphasized role based access controls, standardized approval workflows, and documentation of new financial procedures for the finance and accounting organization in the United States. The Alen Corporation Oracle NetSuite ERP deployment reflects a targeted ERP Financial adoption to centralize and standardize the companys accounting and billing operations.
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Alen Corporation implemented FreeWheel Demandsuite. FreeWheel Demandsuite is deployed on Alen's public website and is being used as an Agency Management solution to support ad operations, demand orchestration, and digital monetization functions for the company.
The implementation centers on web-based ad decisioning and campaign trafficking capabilities typical of Agency Management platforms, with configuration focused on demand-side orchestration, inventory management, and reporting capabilities aligned to advertising yield workflows. Operational scope is the corporate website, and the rollout impacts digital marketing and ad operations teams by centralizing campaign trafficking and reporting workflows under a single Agency Management application.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Alen Corporation deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Alen Corporation uses Google Workspace (Formerly Google G-Suite) to provide corporate email on the alen.com domain, calendaring, cloud document storage and real time document collaboration to support marketing, customer service and operations business functions, and the tenancy is surfaced on the public website for corporate email routing and contact handling. The implementation emphasizes Collaboration capabilities including Gmail, Google Calendar, Google Drive, Docs and Google Meet to enable cross functional teamwork.
The deployment follows a cloud native architecture managed through the Google Workspace Admin console, with centralized user provisioning, group based access controls and standard Collaboration workflows. Governance and operational controls are implemented via account lifecycle management, sharing and data access policies, and two step verification to align collaboration controls with IT operations. Administrative oversight is organized to support organization wide Collaboration needs while preserving domain level management for the alen.com presence.
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Collaboration | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Alen Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alen Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alen Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alen Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alen Corporation Technographics
Alen Corporation is a Professional Services organization based in United States,
with around 130 employees and annual revenues of $15.0 million.
Alen Corporation operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Agency Management and Collaboration.
Alen Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Google.
Alen Corporation recently adopted applications including
FreeWheel Demandsuite in 2023, PayPal Enterprise in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alen Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alen Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alen Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.