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Ales Groupe Cosmetic Deutschland
Location
Hanauer Landstr. 135-137,
Frankfurt am Main, 60314,
Germany
Website
https://www.lierac.de/
Phone
49 699688500
Artw industry
Distribution
Employee
Revenue

Ales Groupe Cosmetic Deutschland Technographics

Ales Groupe Cosmetic Deutschland Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Ales Groupe Cosmetic Deutschland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Ales Groupe Cosmetic Deutschland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ales Groupe Cosmetic Deutschland has purchased the following applications: Proximis Omni-Commerce Solution for eCommerce in 2019, Google Tag Manager for Tag Management in 2018, Salesforce Heroku for Apps Development in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ales Groupe Cosmetic Deutschland is running and its propensity to invest more and deepen its relationship with Proximis , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ales Groupe Cosmetic Deutschland revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ales Groupe Cosmetic Deutschland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Ales Groupe Cosmetic Deutschland Tech Stack and Enterprise Applications

Ales Groupe Cosmetic Deutschland eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Proximis Legacy Proximis Omni-Commerce Solution eCommerce eCommerce n/a 2019 2019
In 2019, Ales Groupe Cosmetic Deutschland deployed Proximis Omni-Commerce Solution on its public website to support online sales and catalog operations. Proximis Omni-Commerce Solution is being used as the primary eCommerce application for the company, providing product catalog management, online merchandising, checkout orchestration, order management and content management capabilities for the site. The deployment reflects a modular eCommerce architecture, with the Proximis Omni-Commerce Solution configured for storefront management, promotional rules, pricing configuration and order lifecycle workflows. Operational ownership is concentrated in a small central digital commerce and marketing team that handles catalog updates, merchandising and order processing, with system configuration oriented toward streamlined web storefront operations and omnichannel commerce patterns.
Ales Groupe Cosmetic Deutschland CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Tag Manager Tag Management CRM n/a 2018 2018
In 2018, Ales Groupe Cosmetic Deutschland implemented Google Tag Manager on its public website. The implementation established Google Tag Manager as the site level tag orchestration platform within the Tag Management category. The deployment is centered on a single container embedding client side tag execution, using event driven triggers, variables and a Data Layer to capture user interactions such as clicks and form submissions. Capabilities implemented include container versioning, preview and debug workflows, and rule based tag firing to manage analytics, advertising and conversion tags. Operational ownership is aligned to the company marketing and e commerce functions, enabling non developer tag updates through the Google Tag Manager interface while preserving change control through version snapshots and environment previews. Governance practices emphasized staged publish approvals and use of preview mode to validate tags before they go live on lierac.de.
Ales Groupe Cosmetic Deutschland PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Heroku Apps Development PaaS n/a 2022 2022
In 2022, Ales Groupe Cosmetic Deutschland deployed Salesforce Heroku as part of its Apps Development footprint to host and run website application components. The implementation is web facing and supports the company website at lierac.de, aligning platform use with the distributor's German digital engagement and customer facing channels. The configuration uses Salesforce Heroku application runtime to run web processes and worker processes, implementing standard Apps Development capabilities such as application runtime hosting, API endpoint serving for site features, and managed service attachments for persistent data and logging. Build and deploy semantics were organized around platform staging and versioned releases to ensure predictable updates to site code and runtime dependencies. Operational coverage focuses on the web, e commerce and marketing functions within Ales Groupe Cosmetic Deutschland, with deployment pipelines and release orchestration governed by the internal digital operations team. Governance emphasizes staged rollouts, platform level monitoring, and operational incident handling on the Heroku runtime to maintain ongoing website availability.
Ales Groupe Cosmetic Deutschland IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Ales Groupe Cosmetic Deutschland

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ales Groupe Cosmetic Deutschland Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ales Groupe Cosmetic Deutschland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ales Groupe Cosmetic Deutschland digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ales Groupe Cosmetic Deutschland Technographics
Ales Groupe Cosmetic Deutschland is a Distribution organization based in Germany, with around 30 employees and annual revenues of $13.0 million.
Ales Groupe Cosmetic Deutschland operates a diverse technology stack with applications such as Proximis Omni-Commerce Solution, Google Tag Manager and Salesforce Heroku, covering areas like eCommerce, Tag Management and Apps Development.
Ales Groupe Cosmetic Deutschland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Proximis, Google and Salesforce.
Ales Groupe Cosmetic Deutschland recently adopted applications including Salesforce Heroku in 2022, Amazon EC2 in 2022 and GandiCloud VPS in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ales Groupe Cosmetic Deutschland’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Ales Groupe Cosmetic Deutschland’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ales Groupe Cosmetic Deutschland technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.