Fairfield, 7004, NJ,
United States
Alex Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alex Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 Alex Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alex Brands has purchased the following applications: Sage Pro ERP for ERP Financial in 2010, Microsoft 365 for Collaboration in 2020, StarShip for Shipping Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alex Brands is running and its propensity to invest more and deepen its relationship with Sage , PayPal , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alex Brands revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alex Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys, games for children of all ages. Award-winning ALEX TOYS® offers high quality toys, art supplies and craft activity kits that inspire creative expression. POOF® is the world’s leading brand of foam sports balls, many of which are made in USA. Iconic SLINKY® has been the quintessential toy for fun and imagination since 1945. SCIENTIFIC EXPLORER® offers a range of challenging and entertaining educational activity-based science kits. IDEAL® is the classic brand of nostalgic fun with a variety of games, magic sets, classic toys and seasonal outdoor activities. Award-winning ZOOB® building sets are unique because the pieces move after they are put together, allowing for truly interactive creations. BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration. ZILLIONZ® has helped children better understand the value of money for almost 20 years. SHRINKY DINKS® is a globally recognized toy brand offering a wide variety of kits using plastic sheets that can be cut, colored and shrunk into an endless amount of original creations. BUZZ BEE TOYS® is a diverse line of active play merchandise that provides high-quality, innovative products that range from foam dart and water blasters, to flying toys and junior sports offerings. JANOD® is France’s leading wooden toy brand with a long tradition of designing award-winning learning toys, role play toys and building sets, recognized for its distinguished contemporary design. KALOO® has grown into a worldwide leader in plush products by using high-end fabrics and innovative themes to create desirable baby gifts sold in beautiful gift boxes with soft tags and subtle details.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Pro ERP | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010 Alex Brands implemented Sage Pro ERP as its core ERP Financial application to centralize finance operations. Sage Pro ERP is used to support accounts receivable and broader financial workflows, and the deployment emphasized monitoring overdue accounts as a primary use case. The implementation leverages standard ERP Financial capabilities including general ledger, accounts payable and accounts receivable processing to support corporate accounting and collections functions.
Operationally the environment includes two separate ERP systems, Sage and Oracle, creating a multi-ERP architecture that coexists across the finance organization and necessitates cross-system reconciliation of aging and ledger data. Governance and process workstreams were organized around finance and accounting teams, with standardized collections workflows and month-end coordination to manage overdue accounts across both systems. The narrative reflects an enterprise accounting footprint consistent with a mid-market consumer packaged goods firm using Sage Pro ERP for core ERP Financial control and accounts receivable monitoring.
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| V-Technologies | Legacy | StarShip | Shipping Management | eCommerce | n/a | 2019 | 2019 |
In 2019 Alex Brands implemented StarShip as its Shipping Management solution to support daily shipment documentation, specifically processing Bills of Lading and freight collect orders. The deployment was adopted by operations and warehouse personnel who executed a combination of a manual technique and the StarShip shipping software to generate shipment paperwork and manage freight collect workflows.
StarShip handled core Shipping Management functions including shipment processing, Bill of Lading generation, label printing, and automation of freight collect order handling, while preserving manual checkpoints for documentation accuracy. The implementation produced a hybrid operational model, with logistics teams using StarShip for structured shipment orchestration and retaining manual procedures as a fallback during routine daily BOL processing.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2015 | 2015 |
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Warehouse Management | SCM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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