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Alex Hotel
Location
50 James Street,
Perth, 6000, WA,
Australia
Website
https://www.alexhotel.com.au/
Phone
61 8 6430-4000
Artw industry
Leisure and Hospitality
Employee
Revenue

Alex Hotel Technographics

Alex Hotel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Alex Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Alex Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Alex Hotel has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2015, Microsoft Azure Monitor for Application Performance Management in 2023, Myma Digital Multi-Channel Chatbot for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Alex Hotel is running and its propensity to invest more and deepen its relationship with GoDaddy , Amazon Web Services (AWS) , Choopa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Alex Hotel revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alex Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Alex Hotel Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2015 2015
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2022 2022
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2024 2024
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Monitor Application Performance Management ITSM n/a 2023 2023
Application Performance Management ITSM 2023 2023
Application Performance Management ITSM 2024 2024
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Myma Digital Legacy Myma Digital Multi-Channel Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2024 2024 In 2024 Alex Hotel implemented Myma Digital Multi-Channel Chatbot, deploying the Chatbots and Conversational AI application on its public website. The Myma Digital Multi-Channel Chatbot was provisioned as a web-embedded conversational agent to handle guest inquiries directly on marketing and booking pages. Configuration focused on standard conversational modules common to Chatbots and Conversational AI, including intent classification, a managed knowledge base for FAQs, scripted reservation assistance flows, and lead capture forms. The implementation included customized conversational prompts and fallback paths to ensure escalation to human staff when automated flows reached defined thresholds. The deployment is scoped to the hotel website, embedded across pages that support booking and guest information, and it surfaces contextual session data to inform dialog flow. Enquiries that require human intervention are routed to existing contact channels operated by front-desk and reservations staff, preserving current operational touchpoints without introducing new backend system dependencies. Governance and operational ownership were assigned to operations and front-desk teams, who maintain the conversational content and update the knowledge base on an ongoing basis. Rollout was executed as a staged activation across key site pages with training for staff on escalation procedures and content change workflows, aligning conversational governance with daily guest service processes.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Engagement, Customer Loyalty CRM 2024 2024
Customer Experience CRM 2024 2024
Customer Experience CRM 2024 2024
Customer Support CRM 2024 2024
Digital Advertising Platform CRM 2024 2024
Marketing Analytics CRM 2024 2024
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2015 2015
Tag Management CRM 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce Fraud Protection eCommerce 2024 2024
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Hotel Property Management ERP Services and Operations 2020 2020
Reservation and Booking Management ERP Services and Operations 2025 2025
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2023 2023
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payment Processing ERP Financial Management 2024 2024
Payment Processing ERP Financial Management 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2022 2022
IT Decision Makers and Key Stakeholders at Alex Hotel
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Alex Hotel Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Alex Hotel Technographics

Alex Hotel is a Leisure and Hospitality organization based in Australia, with around 55 employees and annual revenues of $3.0 million.

Alex Hotel operates a diverse technology stack with applications such as GoDaddy, Microsoft Azure Monitor and Myma Digital Multi-Channel Chatbot, covering areas like Application Hosting and Computing Services, Application Performance Management and Chatbots and Conversational AI.

Alex Hotel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GoDaddy, Microsoft and Myma Digital.

Alex Hotel recently adopted applications including Quantcast Measure in 2025, SABRE Synxis Guest Connect in 2025 and Cloudflare CDN in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Alex Hotel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Alex Hotel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Alex Hotel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.