Alken-Maes
Blarenberg 3C,
Mechelen, 2800,
Belgium
Mechelen, 2800,
Belgium
32 15 30 9011
Consumer Packaged Goods
Alken-Maes Technographics
Alken-Maes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alken-Maes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Alken-Maes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alken-Maes has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, Visma EasyCruit for Recruiting in 2015, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alken-Maes is running and its propensity to invest more and deepen its relationship with SAP , Rydoo , Visma or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alken-Maes revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alken-Maes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alken-Maes Tech Stack and Enterprise Applications
Alken-Maes ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2009 |
In 2010, Alken-Maes implemented SAP ERP ECC 6.0 to centralize its finance and controlling functions. The deployment focused on SAP FI and SAP CO modules, with configuration of General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting and cost center and internal order controlling, reflecting the implementation responsibility for FI/CO.
SAP ERP ECC 6.0 was provisioned as an ERP Financial backbone for Alken-Maes finance operations in Belgium, consolidating financial master data, the company chart of accounts and month end close workflows into a single transactional system. The implementation established role based authorizations, period end control processes and controlling structures to support internal cost accounting and operational reporting, aligning accounting and controlling business functions across the company. SAP ERP ECC 6.0 serves as the primary transactional financial system for Alken-Maes, supporting bookkeeping, statutory accounting and cost center based controlling within the finance and controlling domain.
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Expense Management | ERP |
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2009 | 2009 |
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Alken-Maes HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visma | Legacy | Visma EasyCruit | Recruiting | HCM | n/a | 2015 | 2015 |
In 2015, Alken-Maes implemented Visma EasyCruit as their applicant tracking system in the Recruiting category. Visma EasyCruit is deployed as the company careers portal and is used as the ATS on their public website, handling vacancy pages and external application intake. The deployment scope maps to the Belgium based consumer packaged goods organization with about 350 employees, supporting corporate HR and hiring managers for external recruitment activities.
The implementation leverages standard Recruiting capabilities including job posting management, configurable online application forms hosted on the Visma EasyCruit instance, candidate pipeline and status tracking, and templated applicant communications. Configuration emphasis was placed on embedding vacancy application flows into the corporate website URL path, as shown by the public application link, ensuring applications are routed directly into Visma EasyCruit. Automation of candidate status updates and screening workflow steps is used to orchestrate interview scheduling and recruiter handoffs within the system.
Operational governance is centered in HR with hiring managers operating within Visma EasyCruit for requisition approval and candidate evaluation workflows, and recruitment process controls implemented inside the ATS. Rollout and operational coverage are focused on external hiring through the website career pages, with system access and process ownership scoped to recruiting activities. This narrative concentrates on the structural implementation and configuration of Visma EasyCruit within Alken-Maes Recruiting operations.
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Alken-Maes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Alken-Maes implemented Hotjar on its public website to support Customer Experience initiatives. The Hotjar deployment uses a client-side instrumentation snippet to capture behavioral analytics and qualitative feedback across web pages, leveraging heatmaps, session recordings, and on-site feedback widgets that are typical of Customer Experience tooling. The implementation is oriented toward web behavior capture and conversion funnel observation for the company’s digital marketing and e-commerce channels.
Configuration and operational ownership were assigned to the digital marketing and consumer experience teams, establishing Hotjar as a central source of qualitative and behavioral signals for UX and content decisions. Data collection is performed client-side and stored in the vendor cloud, with access through Hotjar consoles and data exports to inform campaign and site optimization workflows. Rollout was limited to the public website and focused on instrumentation and event capture rather than backend system integration.
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Alken-Maes EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2015 | 2008 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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Alken-Maes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Alken-Maes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Alken-Maes
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alken-Maes Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alken-Maes IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alken-Maes digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alken-Maes Technographics
Alken-Maes is a Consumer Packaged Goods organization based in Belgium,
with around 350 employees and annual revenues of $60.0 million.
Alken-Maes operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Visma EasyCruit and Hotjar,
covering areas like ERP Financial, Recruiting and Customer Experience.
Alken-Maes has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Visma and Contentsquare.
Alken-Maes recently adopted applications including
Hotjar in 2021, ServiceNow ITSM in 2019 and ServiceNow IT Operations Management in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alken-Maes’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alken-Maes’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alken-Maes technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.