AI Buyer Insights:

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

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● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

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● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

AllTrails

530 Bush Street, 9th Floor,
San Francisco, 94108, CA,
United States

https://www.alltrails.com/

1 415-545-8870

Leisure and Hospitality

AllTrails Technographics

AllTrails Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by AllTrails and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 385 AllTrails employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that AllTrails has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2024, Mapbox for Advanced Subsurface Mapping in 2021, Chartbeat for Analytics and BI in 2009 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems AllTrails is running and its propensity to invest more and deepen its relationship with 6sense , Mapbox , Chartbeat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing AllTrails revenues, which have grown to $71.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AllTrails intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

AllTrails Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
6sense	Legacy	6sense Account Engagement Platform	Account Based Marketing	CRM	n/a	2024	2024
			Community Management	CRM		2009	2009
			Customer Engagement	CRM		2016	2016
			Customer Engagement, Customer Loyalty	CRM		2018	2018
			Customer Experience	CRM		2012	2012
			Customer Experience	CRM		2018	2018
			Customer Experience	CRM		2024	2024
			Customer Support	CRM		2012	2012
			Customer Support	CRM		2020	2020
			Data Management Platform	CRM		2013	2013
			Data Management Platform	CRM		2013	2013
			Data Management Platform	CRM		2013	2013
			Data Management Platform	CRM		2012	2012
			Digital Advertising Platform	CRM		2013	2013
			Digital Advertising Platform	CRM		2013	2013
			Digital Advertising Platform	CRM		2012	2012
			Digital Advertising Platform	CRM		2009	2009
			Digital Advertising Platform	CRM		2010	2010
			Digital Advertising Platform	CRM		2014	2014
			Digital Advertising Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2018	2018
			Listing Management	CRM		2013	2013
			Marketing Analytics	CRM		2012	2012
			Marketing Analytics	CRM		2011	2011
			Marketing Analytics	CRM		2008	2008
			Marketing Analytics	CRM		2021	2021
			Marketing Analytics	CRM		2022	2022
			Marketing Analytics	CRM		2023	2023
			Marketing Automation	CRM		2012	2012
			Marketing Automation	CRM		2017	2017
			Marketing Automation	CRM		2017	2017
			Marketing Automation	CRM		2024	2024
			Partner Relationship Management	CRM		2024	2024
			Sales Automation, CRM, Sales Engagement	CRM		2021	2021
			Tag Management	CRM		2012	2012
			Tag Management	CRM		2014	2014

PLM and Engineering

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Mapbox	Legacy	Mapbox	Advanced Subsurface Mapping	PLM and Engineering	n/a	2021	2021

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Chartbeat	Legacy	Chartbeat	Analytics and BI	Analytics and BI	n/a	2009	2009

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2025	2025
			Cloud Storage	IaaS		2009	2009
			Content Delivery Network	IaaS		2009	2009
			Content Delivery Network	IaaS		2025	2025
			Content Delivery Network	IaaS		2009	2009
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2009	2009
			Content Delivery Network	IaaS		2025	2025
			Domain Name System (DNS)	IaaS		2012	2012

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2011	2011
			Application Performance Management	ITSM		2015	2015
			IT Service Management	ITSM		2022	2022

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application, Web and Enterprise Search	Content Management		2014	2014
			Web Content Management	Content Management		2015	2015

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Apps Development	PaaS		2014	2014
			Apps Development	PaaS		2025	2025
			Transactional Email	PaaS		2012	2012
			Transactional Email	PaaS		2015	2015

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Artificial Intelligence Marketing	AI-Powered Application		2018	2018
			Chatbots and Conversational AI	AI-Powered Application		2025	2025

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Collaboration	Collaboration		2011	2011
			Collaboration	Collaboration		2022	2022
			Survey and Questionnaire	Collaboration		2025	2025

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Digital Adoption	HCM		2021	2021
			Recruiting	HCM		2020	2020

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Generative AI Platforms	AI Development		2024	2024
			Generative AI Platforms	AI Development		2025	2025

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Identity and Access Management (IAM)	CyberSecurity		2017	2017
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Sockets Layer (SSL)	CyberSecurity		2020	2020
			Secure Sockets Layer (SSL)	CyberSecurity		2022	2022
			Web Application Firewalls (WAF)	CyberSecurity		2025	2025

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Payment Processing	ERP Financial Management		2023	2023
			Payment Processing	ERP Financial Management		2025	2025
			Payment Processing	ERP Financial Management		2025	2025
			Payment Processing	ERP Financial Management		2025	2025
			Subscription and Recurring Billing	ERP Financial Management		2012	2012

IT Decision Makers and Key Stakeholders at AllTrails

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by AllTrails Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD AllTrails Technographics

AllTrails is a Leisure and Hospitality organization based in United States, with around 385 employees and annual revenues of $71.0 million.

AllTrails operates a diverse technology stack with applications such as 6sense Account Engagement Platform, Mapbox and Chartbeat, covering areas like Account Based Marketing, Advanced Subsurface Mapping and Analytics and BI.

AllTrails has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as 6sense, Mapbox and Chartbeat.

AllTrails recently adopted applications including Amazon EC2 in 2025, Amazon CloudFront in 2025 and Shopify CDN in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of AllTrails’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates AllTrails’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete AllTrails technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.