Alnatura Technographics
Alnatura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alnatura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3710 Alnatura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alnatura has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2023, DATEV Recruiting for Recruiting in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alnatura is running and its propensity to invest more and deepen its relationship with SAP , DATEV , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alnatura revenues, which have grown to $1.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alnatura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alnatura Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP Financial Management | n/a | 2023 | 2024 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DATEV | Legacy | DATEV Recruiting | Recruiting | HCM | n/a | 2016 | 2016 |
In 2016, Alnatura implemented DATEV Recruiting to support Recruiting functions within its HR organization across retail operations in Germany. The implementation is presented alongside a centralized applicant management strategy for retail sites, with DATEV Recruiting named as the application supporting Recruiting activities.
Alnatura uses the Rexx recruitment platform to centralize applicant management and to host its career portal across retail locations in Germany, improving candidate experience and reducing administrative effort in HR. Public documentation highlights a Rexx deployment and Rexx's documented interfaces to DATEV via the Rexx–DATEV Marktplatz partnership, therefore DATEV Recruiting usage is inferred from the Rexx deployment and Rexx–DATEV interface information rather than explicitly spelled out in the public case.
Typical Recruiting capabilities relevant to this deployment include applicant tracking, career site integration, candidate data management, and vacancy publishing, which align with the observed centralization of applicant workflows and career portal management. Governance and operational consolidation appear to have centralized recruitment workflows within HR, reducing local administrative tasks across Alnatura retail sites.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
|
2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Content Management | Content Management |
|
2022 | 2022 |
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Web Content Management | Content Management |
|
2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
|
2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Customer Experience | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
|
2021 | 2021 |
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Digital Advertising Platform | CRM |
|
2021 | 2021 |
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Marketing Automation | CRM |
|
2009 | 2009 |
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Tag Management | CRM |
|
2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2020 | 2020 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Category Management | Procurement |
|
2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
|
2014 | 2014 |
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Transactional Email | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Alnatura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alnatura Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||