Alnatura
Alnatura Technographics
Alnatura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alnatura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3710 Alnatura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alnatura has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2023, DATEV Recruiting for Recruiting in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alnatura is running and its propensity to invest more and deepen its relationship with SAP , DATEV , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alnatura revenues, which have grown to $1.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alnatura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alnatura Tech Stack and Enterprise Applications
Alnatura ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2023 | 2024 |
In 2023, Alnatura implemented SAP S/4HANA Cloud as part of RISE with SAP. The SAP S/4HANA Cloud deployment targeted ERP Financial functions to consolidate core finance and accounting processes at the German retailer.
Configuration focused on SAP S/4HANA Cloud Financial Accounting and Management Accounting capabilities, including general ledger, accounts payable, accounts receivable, asset accounting, and period end and close orchestration. The implementation also encompassed procurement invoicing integration and alignment of retail transaction flows with ledger posting and cost controlling. Alnatura SAP S/4HANA Cloud ERP Financial was configured to support transactional accounting, statutory reporting, and management reporting workflows.
The project used the RISE with SAP cloud delivery model, leveraging SAP S/4HANA Cloud managed operations and continuous update cadence. Rollout proceeded in phased waves across finance, controlling, and procurement teams with centralized change control, configuration baselines, and role based access management to enforce financial governance. Training and process alignment were implemented to embed new source to pay and record to report workflows within the SAP S/4HANA Cloud environment.
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Alnatura HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DATEV | Legacy | DATEV Recruiting | Recruiting | HCM | n/a | 2016 | 2016 |
In 2016, Alnatura implemented DATEV Recruiting to support Recruiting functions within its HR organization across retail operations in Germany. The implementation is presented alongside a centralized applicant management strategy for retail sites, with DATEV Recruiting named as the application supporting Recruiting activities.
Alnatura uses the Rexx recruitment platform to centralize applicant management and to host its career portal across retail locations in Germany, improving candidate experience and reducing administrative effort in HR. Public documentation highlights a Rexx deployment and Rexx's documented interfaces to DATEV via the Rexx–DATEV Marktplatz partnership, therefore DATEV Recruiting usage is inferred from the Rexx deployment and Rexx–DATEV interface information rather than explicitly spelled out in the public case.
Typical Recruiting capabilities relevant to this deployment include applicant tracking, career site integration, candidate data management, and vacancy publishing, which align with the observed centralization of applicant workflows and career portal management. Governance and operational consolidation appear to have centralized recruitment workflows within HR, reducing local administrative tasks across Alnatura retail sites.
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Alnatura Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Alnatura implemented Cisco Webex Meetings to provide web conferencing capabilities. Cisco Webex Meetings is deployed as part of Alnatura's Audio Video and Web Conferencing footprint and is surfaced on the corporate website to enable web-based meeting joins for internal and external stakeholders.
The deployment leverages Cisco Webex Meetings core functional modules, including browser-based join, video and audio conferencing, screen sharing, meeting scheduling and recording, reflecting standard application capabilities. Configuration work focused on embedding join workflows into web pages, optimizing client behavior for browser sessions and defining meeting templates and default policies within Cisco Webex Meetings.
Operational coverage centers on corporate communications and cross-functional retail teams responsible for merchandising, logistics and store coordination, with use cases spanning internal collaboration and external vendor or partner calls. Integrations are concentrated on the public website surface where embedded meeting links and join flows are provisioned, aligning the Cisco Webex Meetings client with web-based engagement.
Governance and administration are handled through the Cisco Webex Meetings administrative console by internal IT, incorporating user provisioning, meeting policy settings and administrator role separation, and the rollout was staged by department to align with adoption needs. This narrative focuses on implementation architecture, modules and operational integration rather than on declared outcomes.
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Collaboration | Collaboration |
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2020 | 2020 |
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Alnatura Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Alnatura eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
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Alnatura SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
|
2024 | 2024 |
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Alnatura CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Tag Management | CRM |
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2017 | 2017 |
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Alnatura ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Alnatura PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Project Portfolio Management | PPM |
|
2021 | 2021 |
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Alnatura Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Category Management | Procurement |
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2024 | 2024 |
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Alnatura PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
|
2021 | 2021 |
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Alnatura IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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Alnatura CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Alnatura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alnatura Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alnatura IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alnatura digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alnatura Technographics
Alnatura is a Retail organization based in Germany,
with around 3710 employees and annual revenues of $1.15 billion.
Alnatura operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, DATEV Recruiting and Cisco Webex Meetings,
covering areas like ERP Financial, Recruiting and Audio Video and Web Conferencing.
Alnatura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, DATEV and Cisco Systems.
Alnatura recently adopted applications including
Blue Yonder Assortment Management in 2024, Blue Yonder Category Management in 2024 and SAP S/4HANA Cloud in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alnatura’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alnatura’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alnatura technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.