Alo Yoga
6670 Flotilla Street,
Los Angeles, 90040, CA,
United States
Los Angeles, 90040, CA,
United States
1 855-793-3100
Retail
Alo Yoga Technographics
Alo Yoga Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alo Yoga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Alo Yoga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alo Yoga has purchased the following applications: Amazon Pay for Payment Processing in 2019, Greenhouse ATS for Applicant Tracking System in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alo Yoga is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Block (ex Square, Inc) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alo Yoga revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alo Yoga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alo Yoga Tech Stack and Enterprise Applications
Alo Yoga ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Alo Yoga implemented Amazon Pay on its public e-commerce site. Amazon Pay was deployed as a Payment Processing solution to handle wallet-based checkout flows and card authorization on aloyoga.com.
The implementation includes client-side checkout instrumentation and server-side payment authorization and capture workflows, with Amazon Pay tokenization used to persist buyer payment references rather than raw card data. Configuration work focused on embedding the Amazon Pay checkout button, mapping authorization and capture events into Alo Yoga order lifecycles, and handling buyer authentication and consent within the checkout experience.
Operational integrations center on the Alo Yoga website checkout and the retailer's order management and finance processes, where tokenized payment identifiers feed into payment reconciliation and refund handling. Customer service and fulfillment teams access payment transaction references through internal order records, and payment events are surfaced into existing order processing queues for fulfillment and returns.
Governance and operational controls implemented with Amazon Pay cover payment reconciliation workflows, merchant settlement configuration, and alignment with payment security controls such as tokenization and hosted payment authorization. The deployment follows Amazon Pay operational patterns under the AWS vendor relationship and is scoped to Alo Yoga's United States online storefront and associated finance and customer service functions.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Alo Yoga HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Alo Yoga implemented Greenhouse ATS on their website. Greenhouse ATS is used as an Applicant Tracking System to manage recruitment workflows and publish career site job listings for the retail employer.
The deployment is scoped to corporate talent acquisition and hiring processes for Alo Yoga, a United States based retailer with approximately 800 employees. Implementation centers on career site instrumentation to surface job listings directly on aloyoga.com, linking public job posts to Greenhouse ATS candidate records.
Configuration leverages common Applicant Tracking System capabilities, including job posting management, candidate tracking through staged workflows, interview scheduling and structured feedback capture, and offer workflow orchestration. Greenhouse ATS is therefore positioned as the primary system of record for applicant data and recruiting activity for Alo Yoga.
Operational ownership rests with talent acquisition and hiring managers who use Greenhouse ATS workflows embedded in the Alo Yoga careers experience, aligning recruiter activity with on site hiring funnels. Governance focuses on standardized candidate stages and interview feedback processes to establish consistent recruiting practice across roles.
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Alo Yoga AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Alo Yoga implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment uses Salesforce Chat within the Chatbots and Conversational AI category to provide a real time conversational layer for online retail customer support and pre sales inquiries.
Implementation centered on an embedded chat widget on aloyoga.com, configured with proactive chat invitations, pre chat data capture, agent transfer routing, and transcript logging to support asynchronous follow up. Salesforce Chat was configured to surface contextual conversation history to agents and to record session metadata for quality review, reflecting common Chatbots and Conversational AI workflows such as intent capture and session handoff.
Operational ownership resides with the ecommerce and customer service teams, with governance applied through routing rules, agent availability profiles, and escalation workflows to other support channels. This configuration positions Alo Yoga Salesforce Chat within the Chatbots and Conversational AI category as the primary conversational channel for customer service on its ecommerce site.
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Alo Yoga Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2018 | 2018 |
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Alo Yoga Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Alo Yoga eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Alo Yoga CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Social Media Management | CRM |
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2016 | 2016 |
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Alo Yoga ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Alo Yoga TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Alo Yoga PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Alo Yoga IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Alo Yoga CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Alo Yoga
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alo Yoga Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alo Yoga IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alo Yoga digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alo Yoga Technographics
Alo Yoga is a Retail organization based in United States,
with around 800 employees and annual revenues of $100.0 million.
Alo Yoga operates a diverse technology stack with applications such as
Amazon Pay, Greenhouse ATS and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Payment Processing, Applicant Tracking System and Chatbots and Conversational AI.
Alo Yoga has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Greenhouse and Salesforce.
Alo Yoga recently adopted applications including
DocuSign eSignature in 2022, Greenhouse ATS in 2021 and Lectra Launchmetrics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alo Yoga’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alo Yoga’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alo Yoga technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.