AI Buyer Insights:

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● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

Alpha Baking
Location
5001 W. Polk St,
Chicago, 60644, IL,
United States
Website
https://www.alphabaking.com/
Phone
1 773-261-6000
Artw industry
Consumer Packaged Goods
Employee
Revenue

Alpha Baking Technographics

Alpha Baking Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Alpha Baking and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Alpha Baking employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Alpha Baking has purchased the following applications: Castle for AML, Fraud and Compliance in 2021, In-House ATS for Applicant Tracking System in 2014, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Alpha Baking is running and its propensity to invest more and deepen its relationship with Castle Intelligence , In-House Applications , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Alpha Baking revenues, which have grown to $590.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alpha Baking intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Alpha Baking Data, Technology Stack, and Enterprise Applications
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Castle Intelligence Legacy Castle AML, Fraud and Compliance TRM n/a 2021 2021
In 2021, Alpha Baking deployed Castle on its website to address AML, Fraud and Compliance needs. The implementation uses Castle as a front-end web instrumentation and session monitoring layer, capturing event telemetry for real-time fraud detection, risk scoring, and alert generation consistent with the AML, Fraud and Compliance application category. Castle is configured to observe consumer-facing web sessions and customer interactions to surface anomalous behavior for review. The deployment emphasizes inline detection on the site rather than backend-only processing. Operationally the rollout centered on embedding Castle client-side instrumentation into web pages and configuring detection rules and policy enforcement to protect account integrity and online order flows. The workstream involved web and e-commerce teams updating frontend workflows to emit Castle events, tuning risk thresholds, and establishing alerting and case review handoffs into existing incident review processes. Governance focused on operationalizing Castle signals for security and fraud teams, maintaining detection rule lifecycle, and documenting procedures for analyst triage and policy adjustments.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
In-House Applications Legacy In-House ATS Applicant Tracking System HCM n/a 2014 2014
Core HR HCM 2013 2014
Recruiting Chatbot HCM 2022 2022
Recruiting HCM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2013 2013
Content Delivery Network IaaS 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Support CRM 2021 2021
Customer Support CRM 2023 2023
Marketing Analytics CRM 2019 2019
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Manufacturing ERP ERP Services and Operations 2014 2014
Retail Management ERP Services and Operations 2012 2012
IT Decision Makers and Key Stakeholders at Alpha Baking
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Alpha Baking Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Alpha Baking Technographics

Alpha Baking is a Consumer Packaged Goods organization based in United States, with around 1800 employees and annual revenues of $590.0 million.

Alpha Baking operates a diverse technology stack with applications such as Castle, In-House ATS and GoDaddy, covering areas like AML, Fraud and Compliance, Applicant Tracking System and Application Hosting and Computing Services.

Alpha Baking has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Castle Intelligence, In-House Applications and GoDaddy.

Alpha Baking recently adopted applications including FreshDesk Customer Support in 2023, Paradox Olivia Chatbot in 2022 and Castle in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Alpha Baking’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Alpha Baking’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Alpha Baking technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.