Alphabet (Google)
1600 Amphitheatre Parkway,
Mountain View, 94043, CA,
United States
Mountain View, 94043, CA,
United States
1 650-253-0000
Professional Services
Alphabet (Google) Technographics
Alphabet (Google) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alphabet (Google) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190167 Alphabet (Google) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alphabet (Google) has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Workday Absence Management for Absence and Leave Management in 2018, SAP S/4 HANA - Asset Management for Enterprise Asset Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alphabet (Google) is running and its propensity to invest more and deepen its relationship with SAP , Workday , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alphabet (Google) revenues, which have grown to $350.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alphabet (Google) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alphabet (Google) Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2020 |
In 2018, Alphabet implemented SAP S/4 HANA to replace SAP ERP ECC 6.0, positioning the new system as the core of its ERP Financial capabilities. The initial implementation deployed foundational SAP S/4HANA Treasury Applications on Google Cloud, with the effort framed around creating an integrated Treasury platform to centralize liquidity and automate financial processes.
The SAP S/4 HANA deployment focused on treasury functional modules, including cash management, payments processing, liquidity planning and treasury risk management, configured to use real time financial data and automated workflow orchestration. SAP S/4 HANA was configured to support bank account management and intragroup settlement flows, enabling treasury orchestration across primary finance processes.
Architecture and integrations placed SAP S/4 HANA on Google Cloud, and the program included collaboration with Accenture and Google Cloud engineering to enable site reliability engineering practices and scalable data feeds. Integration points prioritized bank connectivity and real time cash position feeds into treasury ledgers, linking SAP S/4 HANA financial postings to treasury workflows used by finance and treasury teams.
Governance and rollout centralized treasury operations within the ERP Financial domain, standardizing workflows and platform controls to shift manual tasks to automated processes and real time reporting. Alphabet positioned the SAP S/4 HANA Treasury Applications as a foundational element of its broader S/4 journey, and reported that the implementation produced real business value while establishing a scalable treasury platform.
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2018 | 2018 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2019 |
In 2018 Alphabet (Google) implemented Workday Absence Management to standardize time-off and leave processing across People Operations. Workday Absence Management is an Absence and Leave Management application used to centralize absence plans and automate leave request and approval lifecycles for the company.
The implementation configured core absence modules including absence plans, accrual schedules, eligibility rules, absence calendars, and manager approval workflows, along with employee self-service time-off request screens and reporting to support operational compliance. Configuration work followed HR project management discipline, with concurrent upgrades and coordination alongside Workday HCM, Compensation, U.S. Payroll, Benefits, and Time-Off initiatives noted in project records.
Integrations were scoped and executed with the Workday suite to synchronize worker records, compensation reference data, payroll continuity, and benefits eligibility, enabling People Operations, HR, Payroll, and Benefits teams to share a single source of absence and entitlement truth. The program included cross-functional work to integrate employees during acquisitions and to align absence policies with global and local HR processes where required.
Governance was structured around a single company-wide Workday point of contact who coordinated internal stakeholders and led multiple HRIS projects simultaneously. Project leadership collaborated with senior HR leadership to establish HR objectives, policies, procedures, and rollout sequencing, and projects documented meeting all critical goals as part of the program governance.
|
|
|
|
|
Applicant Tracking System | HCM |
|
2021 | 2021 |
|
|
|
|
|
Applicant Tracking System | HCM |
|
2020 | 2020 |
|
|
|
|
|
Benefits Administration | HCM |
|
2019 | 2019 |
|
|
|
|
|
Compensation Management | HCM |
|
2019 | 2019 |
|
|
|
|
|
Core HR | HCM |
|
2012 | 2013 |
|
|
|
|
|
Employee Recognition and Rewards Management | HCM |
|
2013 | 2013 |
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2019 |
|
|
|
|
|
Onboarding | HCM |
|
2019 | 2019 |
|
|
|
|
|
Payroll | HCM |
|
2012 | 2013 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2019 | 2019 |
|
|
|
|
|
Time and Attendance | HCM |
|
2016 | 2016 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2020 | 2020 |
|
|
|
|
|
Workforce Management | HCM |
|
2016 | 2016 |
|
|
|
|
|
Workforce Scheduling | HCM |
|
2016 | 2016 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA - Asset Management | Enterprise Asset Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Alphabet implemented SAP S/4 HANA - Asset Management as part of a broad ERP transformation. The work centered on Enterprise Asset Management and integrated contract manufacturing, direct procurement, inventory management, logistics material movement, asset management, order management, and PLM into a unified ERP posture.
The implementation configured SAP S/4 HANA - Asset Management to support core asset lifecycle capabilities including maintenance planning, work order management, and MRO inventory control, while aligning procurement and order management processes to the asset and materials lifecycle. Master data governance was a focal capability, established to provide canonical product, asset, and supplier records that drive transactional integrity across procurement, inventory, and PLM workflows.
Architecturally the program defined a to-be systems architecture that positioned SAP S/4 HANA - Asset Management as the central transaction and master data hub, with explicit partner integration points for external contract manufacturers and supply chain partners. Analytics and reporting were integrated into the design to surface operational insights from inventory movements, asset utilization, and order flows, preserving traceability across logistics material movement and order-to-fulfillment sequences.
Operational governance emphasized process standardization across procurement, contract manufacturing, logistics, and asset operations, supported by master data stewardship and role-based workflow controls. Rollout and change management were structured around cross-functional process owners from manufacturing, procurement, logistics, and PLM to enforce consistent configuration, data governance, and operational handoffs.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2019 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2018 | 2019 |
|
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2020 | 2021 |
|
|
|
|
|
Blockchain Platform | Blockchain |
|
2023 | 2023 |
|
|
|
|
|
Blockchain Platform | Blockchain |
|
2023 | 2023 |
|
|
|
|
|
Blockchain Platform | Blockchain |
|
2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2018 | 2019 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2018 | 2019 |
|
|
|
|
|
Order Management | SCM |
|
2018 | 2019 |
|
|
|
|
|
Warehouse Management | SCM |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing, Sales Engagement | CRM |
|
2018 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2019 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2018 | 2019 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2019 | 2020 |
|
|
|
|
|
Procurement | Procurement |
|
2018 | 2019 |
|
|
|
|
|
Procurement, Sourcing | Procurement |
|
2018 | 2018 |
|
|
|
|
|
Sourcing | Procurement |
|
2019 | 2020 |
|
|
|
|
|
Sourcing | Procurement |
|
2020 | 2020 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2019 | 2019 |
|
SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Configure Price Quote (CPQ) | SPM |
|
2018 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Robotic Process Automation | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Alphabet (Google)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alphabet (Google) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alphabet (Google) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alphabet (Google) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alphabet (Google) Technographics
Alphabet (Google) is a Professional Services organization based in United States,
with around 190167 employees and annual revenues of $350.02 billion.
Alphabet (Google) operates a diverse technology stack with applications such as
SAP S/4 HANA, Workday Absence Management and SAP S/4 HANA - Asset Management,
covering areas like ERP Financial, Absence and Leave Management and Enterprise Asset Management.
Alphabet (Google) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Workday.
Alphabet (Google) recently adopted applications including
Solana Blockchain in 2023, Ethereum Platform in 2023 and Polygon PoS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alphabet (Google)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alphabet (Google)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alphabet (Google) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.