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Alphabet UK Technographics
Alphabet UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alphabet UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 440 Alphabet UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alphabet UK has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, Anachron Order2Cash for Order Management in 2018, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alphabet UK is running and its propensity to invest more and deepen its relationship with Cisco Systems , Salesforce , Anachron or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alphabet UK revenues, which have grown to $78.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alphabet UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alphabet UK Tech Stack and Enterprise Applications
Alphabet UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Alphabet UK deployed Cisco Webex Meetings on its public website. Cisco Webex Meetings is implemented as an Audio Video and Web Conferencing application to deliver browser-based meeting and webinar access directly from the corporate site, emphasizing embedded web meeting flows and client-side browser connectivity rather than a desktop-only experience.
Configuration centers on standard conferencing capabilities including multi-party video, screen sharing, real-time chat, and meeting scheduling features consistent with the Audio Video and Web Conferencing category. Operationally, Cisco Webex Meetings is used to support external customer and partner engagement through the website and to complement internal collaboration, positioning Alphabet UK Cisco Webex Meetings Audio Video and Web Conferencing as a communications layer within the company’s digital engagement stack.
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Collaboration | Collaboration |
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2022 | 2022 |
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Alphabet UK SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anachron | Legacy | Anachron Order2Cash | Order Management | SCM | n/a | 2018 | 2018 |
In 2018, Alphabet UK implemented Anachron Order2Cash on its website. Anachron Order2Cash is deployed as an Order Management solution to provide web-facing order capture and processing for the company in the United Kingdom.
The implementation centers on Order Management functional modules such as order entry and validation, lifecycle orchestration, invoicing and document generation, and cash application workflows. Configuration emphasizes customer self-service order capture on the public storefront and automated handoffs for billing and fulfillment, consistent with standard order orchestration patterns.
Operational coverage includes sales order intake, finance for invoicing and receivables, and customer service for order status and exception handling. Governance was established around standardized order workflows, role based access controls for approvals, and a staged website rollout to align operational processes with the new system.
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Alphabet UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Alphabet UK implemented Oracle Marketing Cloud (Eloqua) for Marketing Automation. The implementation is focused on running Oracle Eloqua on the corporate website to capture web leads, instrument visitor tracking, and orchestrate email-driven campaigns for marketing and demand generation functions.
Oracle Eloqua was configured to support campaign management, email marketing, segmentation, dynamic content, lead nurturing workflows, and web form capture tied to contact lifecycle management. Operational ownership sits with marketing and demand generation teams, with configurations designed to route and qualify prospects through multi-step nurture programs and to hand off qualified leads to downstream sales systems.
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Alphabet UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Alphabet UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Alphabet UK
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Apps Being Evaluated by Alphabet UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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