Trevose, 19053, PA,
United States
Alphabroder Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alphabroder and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Alphabroder employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alphabroder has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, commonsku for Distribution ERP in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alphabroder is running and its propensity to invest more and deepen its relationship with Oracle , commonsku , AIM Smarter or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alphabroder revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alphabroder intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commonsku | Legacy | commonsku | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Alphabroder implemented commonsku as a Distribution ERP to support its promotional products distribution operations. The deployment is publicly visible, with commonsku referenced and used on Alphabroder's website, and aligns with the company’s US distribution footprint and approximately 2400 employees.
The implementation concentrated on Distribution ERP capabilities common to the category, including centralized product catalog management, B2B e-commerce catalog presentation and order capture, inventory and order management, configurable pricing controls, and fulfillment workflow orchestration. commonsku was configured to manage catalog assets and order lifecycles, providing the application layer for catalog publishing and transaction processing between the storefront and internal operations.
Using commonsku on their website indicates the application is embedded in the customer facing storefront to handle catalog display and order intake, supporting sales, e-commerce, customer service and fulfillment teams across the United States. Governance emphasis included centralized catalog governance and standardized order workflows within the commonsku configuration to ensure consistent channel pricing and fulfillment rules.
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Distribution ERP | ERP Services and Operations |
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2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Shipping Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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