Alphabroder
6 Neshaminy Interplex,
Trevose, 19053, PA,
United States
Trevose, 19053, PA,
United States
1 215-291-6140
Distribution
Alphabroder Technographics
Alphabroder Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alphabroder and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 Alphabroder employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alphabroder has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, commonsku for Distribution ERP in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alphabroder is running and its propensity to invest more and deepen its relationship with Oracle , commonsku , AIM Smarter or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alphabroder revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alphabroder intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alphabroder Tech Stack and Enterprise Applications
Alphabroder ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Alphabroder implemented Oracle NetSuite ERP to consolidate core distribution and financial operations. The Oracle NetSuite ERP deployment served as the company’s ERP Financial backbone, aligning accounting, order processing and product tracking for a distributor of approximately 2400 employees.
Configuration emphasized modules common to ERP Financial projects, including core financials, order management, inventory control and customer account recordkeeping. The implementation supported order-to-cash workflows and inventory visibility specifically to keep up with customer communication and tracking of products.
Operational scope centered on sales, customer service and warehouse inventory management, with Oracle NetSuite ERP used to centralize customer records and surface product status across distribution operations. The system functioned as the primary transactional platform for tracking product movement and logging customer interactions.
Governance changes focused on centralized recordkeeping and standardized order and communication workflows to improve cross-departmental visibility. Alphabroder positioned Oracle NetSuite ERP as the central ERP Financial system driving order management, inventory tracking and customer communication within its distribution operations.
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Alphabroder ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commonsku | Legacy | commonsku | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 Alphabroder implemented commonsku as a Distribution ERP to support its promotional products distribution operations. The deployment is publicly visible, with commonsku referenced and used on Alphabroder's website, and aligns with the company’s US distribution footprint and approximately 2400 employees.
The implementation concentrated on Distribution ERP capabilities common to the category, including centralized product catalog management, B2B e-commerce catalog presentation and order capture, inventory and order management, configurable pricing controls, and fulfillment workflow orchestration. commonsku was configured to manage catalog assets and order lifecycles, providing the application layer for catalog publishing and transaction processing between the storefront and internal operations.
Using commonsku on their website indicates the application is embedded in the customer facing storefront to handle catalog display and order intake, supporting sales, e-commerce, customer service and fulfillment teams across the United States. Governance emphasis included centralized catalog governance and standardized order workflows within the commonsku configuration to ensure consistent channel pricing and fulfillment rules.
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Distribution ERP | ERP Services and Operations |
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2023 | 2023 |
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Alphabroder AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Alphabroder implemented LivePerson Conversational Cloud on its website, deploying Chatbots and Conversational AI to manage web messaging and customer engagement across its online storefront. The deployment of LivePerson Conversational Cloud targets customer service and e-commerce support use cases, centralizing conversational touchpoints on the corporate website to handle inbound inquiries and session-based interactions. This implementation explicitly places conversational automation at the front line of Alphabroder's digital customer experience.
LivePerson Conversational Cloud was configured to provide AI driven conversational agents, intent classification, automated response workflows, and live agent handoff, reflecting standard Chatbots and Conversational AI functional modules. The solution is integrated into the website front end and session orchestration to route conversations to human agents via an agent console while producing conversation analytics for operational review. Operational governance appears to focus on intent model tuning, escalation rules, and staffing workflows owned by digital customer experience and e-commerce teams.
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Alphabroder Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Alphabroder eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Shipping Management | eCommerce |
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2020 | 2020 |
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Alphabroder CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Alphabroder ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Alphabroder IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Alphabroder CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Alphabroder
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Area Credit Manager | Manager | Finance | |
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Vice President, Controller | VP | Finance | |
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Apps Being Evaluated by Alphabroder Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alphabroder IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alphabroder digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alphabroder Technographics
Alphabroder is a Distribution organization based in United States,
with around 2400 employees and annual revenues of $500.0 million.
Alphabroder operates a diverse technology stack with applications such as
Oracle NetSuite ERP, commonsku and LivePerson Conversational Cloud,
covering areas like ERP Financial, Distribution ERP and Chatbots and Conversational AI.
Alphabroder has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, commonsku and LivePerson.
Alphabroder recently adopted applications including
AIM PromoServe in 2023, Lumen Cloud (ex CenturyLink) in 2023 and Lumen CDN in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alphabroder’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alphabroder’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alphabroder technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.