Alpine Macro
666 Sherbrooke St W,
Montreal, H3A 1E7, QC,
Canada
Montreal, H3A 1E7, QC,
Canada
1 514-558-1414
Banking and Financial Services
Alpine Macro Technographics
Alpine Macro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alpine Macro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Alpine Macro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alpine Macro has purchased the following applications: Microsoft 365 for Collaboration in 2017, Salesforce Pardot for Marketing Automation in 2018, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alpine Macro is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Convene Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alpine Macro revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alpine Macro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alpine Macro Tech Stack and Enterprise Applications
Alpine Macro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Alpine Macro deployed Microsoft 365 as its Collaboration platform across the 50-person Canadian firm. Microsoft 365 was provisioned to centralize email, document collaboration, and team communication, and elements of Microsoft 365 are surfaced on the company website.
The implementation emphasized core Collaboration capabilities, with Exchange Online used for messaging, SharePoint and OneDrive for document storage and versioned collaboration, and Microsoft Teams for synchronous communication and meetings. Tenant configuration included user provisioning, access groups, administrative role assignment, and centralized policy settings consistent with a small enterprise Microsoft 365 tenant.
Operational coverage focused on business functions including investment research, client communication, and back-office operations, with Microsoft 365 acting as the primary collaboration backbone. Governance concentrated on access controls, document lifecycle and retention settings, and centralized policy management inside the Microsoft 365 tenant, and the Alpine Macro Microsoft 365 Collaboration relationship is explicitly visible through website-level integration for content and collaboration exposure.
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Collaboration | Collaboration |
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2022 | 2022 |
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Event Management | Collaboration |
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2022 | 2022 |
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Alpine Macro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Alpine Macro implemented Salesforce Pardot to introduce Marketing Automation on its corporate website. The deployment is a cloud hosted SaaS installation of Salesforce Pardot embedded via site tracking on public pages and web forms to capture prospect interactions, scoped to the firm’s Canada based operations and focused on marketing and investor relations functions within the 50 person organization.
Configuration emphasized standard Marketing Automation modules including email marketing, automated drip programs, landing pages, form based lead capture, prospect tracking and segmentation, and scoring and automation rules. Salesforce Pardot reporting and campaign analytics modules were configured to provide campaign level visibility and prospect behavior insights to support campaign management.
Operational integration centered on embedding Salesforce Pardot tracking code and configuring site forms to feed prospect records into the Pardot environment, keeping execution within the vendor hosted marketing automation stack. Governance was organized around centralized campaign management, marketing user permissioning, and defined lead qualification workflows to standardize hand offs to sales and downstream processes.
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Alpine Macro PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019 Alpine Macro deployed Twilio Sendgrid on its public website to manage Transactional Email operations for customer and investor-facing notifications. The implementation concentrated on web-driven send flows, centralizing transactional logic for confirmations, alerts, and form-driven responses through the site.
Twilio Sendgrid was configured with template management, SMTP relay and API-based sending, personalization tokens, and event-level tracking to support automated transactional workflows. Event webhooks were used to capture delivery, bounce, and engagement events and feed status back into the website processing logic.
Integration scope was limited to the website backend and form handlers, routing contact form submissions, account notifications, and investor updates into Twilio Sendgrid's API for dispatch. Operational coverage focused on Alpine Macro's Canadian web presence and the firm’s customer communication touchpoints.
Governance measures included centralized template versioning, sender authentication setup such as DKIM and SPF, and suppression list management to align email workflows with financial services compliance expectations. The implementation emphasized operational control of Transactional Email functionality through Twilio Sendgrid and standard email deliverability and governance practices.
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Alpine Macro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Alpine Macro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Alpine Macro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alpine Macro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alpine Macro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alpine Macro digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Alpine Macro Technographics
Alpine Macro is a Banking and Financial Services organization based in Canada,
with around 50 employees and annual revenues of $5.0 million.
Alpine Macro operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Pardot and Twilio Sendgrid,
covering areas like Collaboration, Marketing Automation and Transactional Email.
Alpine Macro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Twilio.
Alpine Macro recently adopted applications including
Slack Connect in 2022, Convene Studio in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alpine Macro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alpine Macro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alpine Macro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.